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Author Topic: Abandonment - Why Visitors Don’t Turn Into Customers  (Read 846 times)

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Every good Internet business understands the value of conversions versus hits received. Too often, businesses become fixated on the hits that are in place to monitor its success to the sales rate of conversion. This is the wrong approach road to ruin because it has in the issue of abandonment.


"Abandonment" is one of those terms that has a unique meaning when applied to the Internet. The term refers to the reasons why a user abandons a site before taking the action of the site owner desires, typically purchasing a product or conduct an investigation.

There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on one thing in building a site - converting visitors to customers. To avoid abandonment issues, you should focus on:

1. The site should always load as quickly as possible to accommodate visitors using 56k dialup modems.

2. The site should be designed for ease of use, not "what looks good."

3. All ads must click through directly to the items being sought, not the home page.

4. The pages of the site must be kept short to improve load times.

5. Information that is not related to the product or service should be removed.

6. Flash, music and other "elements of the atmosphere" of the site must be removed or optional to speed up loading times.

7. Register for the newsletter of the site should be easy.

8. Customers should be required to complete a minimum of information to make a purchase.

9. Bulletins will be issued in HTML and text since some email systems do not accept HTML.

10. All images must be compressed for fast loading.

11. All links and emails must also include AOL equivalent environment.

12. All emails must have text automatically adjusts to 60 spaces for the recipient does not receive an incoherent mess of code in your email box.

13. E-mail communications of citizens must be answered within 24 hours.

14. Communications made after business hours must be answered early in the morning.

15. The site should offer accumulating bonus points for purchases that eventually lead to a "gift"

16. When an order is sent, an e-mail should be sent to the client saying the same thing.

The list is quite endless, but always view site designs and advertising from the perspective of the customer. The universal question for each project is, "How can we make this easier for customers?" By emphasizing this approach, we will ignore many of the problems you see on the network and avoid losing your advertising dollars.


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