Today, we will be looking at how to boost brand popularity in Nigeria using internet. To boost brand popularity requires some routine works that will be done constantly at a particular coverage, frequency, reach and targeted at your customers, buyers, audience or whatever the target persons are called. Unless your brand is the only brand in your niche, there is likely to be dominant players or at least competing brands in the industry
Presence of these competitors and their activities will definitely distracting your company’s customers’ attention. Therefore, you cannot really win consumers attention away from competitors by just putting your advert on one internet site, as many companies often do. To boost brand popularity in Nigeria using internet requires employing multiple tens of digital marketing tools and complete six components of internet marketing.
Listed below are components of internet marketing and tools to boost your brand popularity in Nigeria using internet:Online banner display: Online display brings about the brand banners advertisements online. This is paid form of internet advertisement that will allow your brand ads to appear above, below, alongside and even in the middle of webpage contents, and will be found across every imaginable style and type of thousands of websites and platformS across the world, targeted at company’s audiences in Nigeria. There are thousands of sites out there that will accept your company’s banners to be displaying in their sites. If you use ads networks’ site that allows running of contextual ads, your brand banners will be displayed when keywords that are related or match what your brand is selling or marketing.
Content marketing: Content marketing is one of major ways to boost brand popularity and establish your name in Nigeria using internet. Content marketing tools are articles, Info-graphics,
online videos (demo, sales, presentation, cartoon, and animation, etc.), email marketing, photos and images. With
content component of internet marketing your company’s brand can education target audience, carry out persuasive campaigns and increase sales.
Social media marketing: Social media marketing will promote your company’s brand visibility, loyalty, popularity, and can also grow company’s sales. There are thousands of social media sites that are in existence and allow sponsored contents and display ads. Some of social media categories your company can use are: social networking e.g. facebook, socialwider.com and linkedin; Wikis; News aggregators; forums such as cokoye.com; photo sharing e.g. instagram, pinterest and flickr; file sharing sites e.g. slideshare.
Social media is a good way on how to boost brand, note that in above there are different categories of social media, not just social networking sites where facebook and twitter exist. In short in our agency we have used forum category than all the other categories joined together. 90% of our brand awareness comes from Cokoye.com; as a result we spend more time on the site Cokoye.com.
Mobile marketing: Mobile means is one of great ways to boost brand popularity in Nigeria. A research and experience have reviewed that over half of traffics come from mobile. As a result, to boost brand popularity in Nigeria using internet your company needs to use assorted mobile brand advertising formats, that will completely integrate in mobile devices such as tablets, smart phones, feature phones, palmtops, iphones and numerous mini gadgets.
Search engine marketing: Search engines is a popular means of boosting brand popularity in Nigeria using internet. This will be made possible through brand messages, adverts and contents displaying and showing on search engines such as Google, Yahoo, Bing and Aol. This is a paid search, paid search ads are displaying on top and button of search engines results. Over the time as your company gets the entire components right organic search result will be followed without your company doing any other thing.
Here you have it: how to boost brand popularity in Nigeria using internet. These require huge works and doing everything right to really achieve your brand goals, whether your company sells products, or renders services.
To save your company the confusion, stress and time, hire AdHang to help your company plan, create adverts, tools, and map out strategies and carry out all the above suggestions and many more. With over ten years experience in brand advertising in Nigeria and across Africa, AdHang has professionals to dedicate to your brand success around the internet. AdHang is a world-class, Africa’s based online advertising agency, manned by some of the biggest monetization, optimization and targeting experts in the industry, armed with the very best and most advanced, comprehensive and robust set of technologies and tools to inform, persuade, remind and reinforce.
For further questions and more information visit
www.adhang.com 
Topic: How to Boost Brand Popularity in Nigeria Using Internet (Read 3654 times)
