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Author Topic: Reasons to Outsource Healthcare Internet Marketing to Agencies  (Read 359 times)

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Offline Webcrawler

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Whether your firm sells healthcare products or services, there're  reasons to outsource your internet marketing to agencies to help you carry out your internet marketing, while your firm management focuses on the day to day running of the business.   Financial limitation and healthcare online promotion expertise are major reasons companies outsource to agencies like AdHang.
 
Financial limitation is number one reason for outsourcing, because your firm may not have online complete team of internet advertising/marketing manpower requires to seize the market.  Internet marketing goes beyond what most businesses out there were made to believe, because they're often being approached by amateurs. 
 
For example, Internet digital marketing has six elements that require different know-how, such as content marketing, social media marketing, mobile marketing, online display, search engine marketing and influencers marketing.

Each of this elements has advantages and disadvantages, depends on factors such as product life cycle, whether is in introduction stage, growth stage, maturity stage or decline stage in the market and competitors positioning.

Each of the elements above further has different areas and requires different skills. For example, content marketing can be broken down into articles, videos, info graph, case studies, white papers, press release, email marketing, news letters, testimonials, brand story telling, etc. All need divergent professionals handling them.

Also, Social media marketing element further has areas such as online forums, news aggregators, video sites, social networking sites, photo sharing sites, file sharing sites, wikis, etc.  All these aren’t what one or two persons can handle; it will be financially wise to outsource your healthcare internet marketing to an agency which has a lot of professionals to dedicate to your healthcare brand.   

By default AdHang employs minimum of 16 professionals working for a brand. AdHang is an internet advertising agency of screamingO in Africa, marketing their dynamo delay product which serves audience in Nigeria.

With years of experience working in healthcare industry marketing, there're different parties to satisfy, which will involve series of routine works, thus, making it difficult to average internet marketing persons or agency to promote. Any mistake on this can hurt the brand big time.

 These are:
 i. The online advertising must follow international best practices and standard (party1. global community and parent’s company or the manufacturer),

ii. All campaigns must be family friendly (party2. general public and regulatory authorities),

iii. All creative materials must follow online channels terms and conditions in marketing this kind of product (party3. Internet platforms and online sources),

iv. All creative works and promotions must be compatible and neatly viewed in devices such as desktops, tablets, laptops, smart phones, feature phones, etc. (party4. customers and potential buyers),
 
v. Must focus on your marketing objectives and set goals in the brief (party5. Your firm).

Finally, imaginations must be balanced with healthcare marketing principles and the advertisement in Nigeria will be managed and run in a such a way that is accurate, complete, clear and design to promote credibility and trust by the Nigerian general public and health care practitioners.

These are reasons among other reasons to outsource healthcare internet marketing to agencies.


 

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