Have you ever wondered why your perfectly fine classified ad fails to attract the attention you want? There must be dozens, not hundreds of perspective buyers flood your mailbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, sporting goods wholesale price, and other attractive items are in your inventory. Instead, they have only a slow trickle of questions, a handful of sales. What? More than likely, your sales are slow because they have not mastered the three techniques of writing a classic classified ad.
Of course, given credit for recognizing one important facet of the world of selling today. He decided to sell their things on a online classifieds site. As anyone in business knows, online classified ads get more privacy, a broader selection of buyers, and a lot of tools to help you maintain control over their transactions. When compared with a newspaper, cyberspace is also a little more spacious. There are billions of Web pages, and only a few dozen in your typical neighborhood rag. For you this means more space for your ad to say the least.
With that space, however, comes great responsibility and great potential. The extra space gives the freedom to include both product description and sale copy as you like. You can not just hit with a lot of information, however. You must use special techniques of the three ad writing to attract buyers and close the deal: attention, interest and action.
Attention. Make sure the buyer stops at your ad instead of the thousands and thousands of people there in cyberspace. Advert title is the first lure to grab the attention of him or her, and the first component of a catchy title is the best feature of the element, either the price, the rarity of the object, or popularity. Then make sure the title includes keywords or other synonyms for your item that a buyer could use in the search. For example, a buyer could search for "car" instead of "auto", "Jersey" instead of "Jersey".
Of interest. Once you have the buyer's attention, hook them with details. There is a direct relationship between the amount of information you provide and the number of sales going to do. So describe the item as fully as possible in size, color, material, design, model and deliver a clear digital photo to finish the job in his words left out. They even offer your prospect the history of the subject, if possible.
Also, try to list as many possible benefits that your dealer can offer the buyer. Getting to some that the buyer probably would not think of your own. And the area in specific benefits. Use what you already know about your goal. For example, if you sell a car, you know that whoever is looking at your ad is in need of a vehicle. If your car is compact, maybe the buyer is looking for great fuel economy. Or maybe it's the power he or she wants if your car is a sports model.
Action. Finish your ad strongly. Not only suggest the buyer to offer a lot. Tell them it's a fantastic offer you can not miss. Use phrases like "Call me now before someone else does" or "Buy now, this opportunity will not last long. "Be friendly while you're pressing the issue, of course. I thank you for reading the ad and make sure they know you appreciate their business.
Most importantly, your customers also value your honesty throughout the whole ad. So if it comes to the attention, interest, or the action you're shooting for, never lie or exaggerate. Go as far to include any defect if the product is not in mint condition. Your honesty will build trust and confidence above all else makes a play ads. What's more, it makes for repeat customers.
Remember, if you use these three-or four if you include honesty. When you are finished with him, should say something like the two examples below.
Example 1:
Discover the beauty of a house in Forest Hill
2500 sq. ft. house, 4 bedrooms, 3 bathrooms, double garage, kitchen improved 12-foot ceilings
This open concept home is located in a historic building in the district of Rhode Island. It's a wonderful neighborhood to raise their children, nearby schools and services.
(Insert image or photo here.)
Call for an appointment on the spot. Thanks for looking!
Example 2:
Looking for a cheap used car that drives well? only $ 4,950.
2003 Honda Civic, Limited Edition, 65,000 miles, manual transmission, CD, AM / FM, power steering, low maintenance. Great on gas - this car will save you $ $ $ on gasoline prices.
Topic: 3 Elements to a Deal-Sealing Classified ad (Read 1215 times)
