1. Find a product
2. Keyword Search
3. Ad copy
4. Bidding Strategies
5. Tracking and Testing
Let's explore these steps in detail below:
. 1) Find a product:
If you do not have your own product in a quick way to start is to join an affiliate network as cj.com, clickbank.com or linkshare.com. There are thousands of great products in these networks. They are easy and free to join. You do not need a website to start however, is a good idea to invest in a web site once you find a lucrative market. You can also join thousands of companies who run their affiliate programs in the company. To find this type of company you want to advertise a product and continue with the affiliate program. For example, "guitar lessons affiliate program."
2) Keyword Research.:
Brain storm search terms people use to find your market. Use general and specific keywords. General keyword eg "guitar lessons", "learning the guitar." specific keywords, such as "Guitar Easy" ebook guitar lessons. " Check the code of your competitors website and look origin labels for your goal to see what keywords they are using. Use keyword tools such as following the word, free tool from Overture and Google's free tool. These will help you discover the hundreds or even thousands of keyword phrases and combinations.
3) Copy of the advertisement.:
Copy writing good ad is crucial to visitors of Adwords. Focus on the benefits of the product they are selling and use of the keyword in the title of your ad.
The key word is in the title and benefits are in the body of the announcement.
. 4) Bidding Strategies:
If you have a small budget to keep their bids low between 10 and 25 cents per click. Bid on as many keywords as possible. Do not get into a bidding war with its competitor for the 1 st or any ranking. Find out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you earn $ 20 per sale, a visitor would be worth $ 0.80.
This is how I can calculate the value of visitors: 4 x Sales $ 20 100 visitors. Once you know what a visitor is worth to know how much your maximum bid should be. For never a healthy return on investment bid more than half of what a visitor is a value in a search term. Using our previous example, a visitor is worth $ 0.80 so keep bids below $ 0.40, because they want to try to make a return on investment 200%.
5.) Testing and monitoring
Experiment with your ads. Split test 2 ads within your AdWords account. Keep the ad that performS the best and modify or rewrite the loser and split test it again. Watch your Adwords statistics to take note of the best performing ads. This will show what types of ads work best for your market. Try variations of your landing page. Edit the page and track your results. You should always test and track your web site content and ads.
Google has a conversion tool to help track specific objectives such as return on investment and the rate of clicks on the links on its website. Google has an excellent tool called Google Analytics which tracks the traffic, goals, ROI, keywords and more. It's the best free monitoring tool that I have worked.
Topic: 5 Steps to a Successful Adwords Campaign (Read 1527 times)
