Many times, a very large site and its ability to rank well in competitive markets decreased, partly due to the size of the site. While the business know that content is king, more often is a combination of site content structure and effective ultimately help your pages rank.
In this article I look at how to structure your site more effectively to take advantage of this.
I read this great article on stratification in
http://www.seomoz.org/blogdetail.php?ID=789 SEOmoz blog and as it does a good job of explaining what layers of content, I think you could improve just a little.
I'm not saying it's wrong in any way. In fact, the tactics shown will be very effective for a site of small to medium, but I've also found another way to organize the site that may be more effective if done correctly.
In the article, which explains how to use layers to organize the site. Now we're not talking about CSS layers or anything like that. It's more a question of structure of the site than anything.
According to the article, you can layer your site through the use of sub-folders. By creating layers of sub-folders and then place all related content within that sub-folder you can layer your site to help specific sections of the upper range.
This is a great way to organize a smaller site, allowing you to place topical pages together, and promote the links on pages to help improve the overall positioning of these sections.
It also helps to reduce the dilution factor often feel the sites that try to cover several topics in a flat file structure.
For example, if you sell players you can arrange the sections of some common elements such as color. That way your site could be:
http://widgetts.com/blue/page1.html and all blue widget pages would fall in this sub-folder. We then organize all other sub-folders in a similar style.
As I said, I think this is a very effective strategy for a smaller site or medium term. There would be much more likely to rank high in blue around a structure like this.
However, I believe that for larger sites is a more effective way to organize content.
Subdomains using one else can organize this content. This would make it even more relevant to search queries and more likely to rank. If you sell a wider variety of players and still wanted to organize by color then the structure of the site would be:
http://blue.widgetts. com and all content of the site relative to the blue widgets displayed within this sub-domain.
The reason I say sub-domains would be more effective is because search engines tend to treat a sub-domain as your own site. In other words, a search engine and see
http://blue.widgetts.com http://widgetts. com as essentially two different sites.
Note that this strategy is the greatest benefit to the sites. If you do not have a large site, or provide your site growing to become a large site, then I would not recommend the tactic of layers of sub-domains.
This is because, as I said, search engines treat your sub-domain as a single site. So if you only have 10 or 15 or even 50 pages in the sub-domain, most likely not be positioned as competitive as it would as a subfolder of a larger site.
Now, to make their content even more competitive, why not combine these two strategies - using a sub-domain and sub-folders to give you more control in organizing the site and an even greater chance of qualifying.
This is because most sub-domain can be very competitive range of the broadest terms, while the content of the subfolder can be competitive range for narrower, more specific terms.
What they are doing by combining the two strategies is becoming more for your money. This is because they are covering a larger area on the web, allowing your site to rank high in general and specific terms.
Then, with some strategic interconnection good to be able to further promote the broad areas of your site by linking all your internal pages to the page above it.
Although I am not entirely rule out the theory of layers of materials presented, I am saying in the circumstances. If your site is a smaller site, by all means use the layered approach to content. If it is larger than the approach using sub-domains.
Remember also that there may be several ways to organize the same content.
For example, in addition to the organization of its sub-domains or sub-folders by color in the widget example, also consider the organization offers. Thus, a selected widget may be associated with multiple categories of partners.
Not only that, but until now has large place with a lot of additional pages. These pages are needed to help create new sub-domains and navigation needed to attract visitors to the site of individual widgets.
This type of multi-category link is common among many large sites. A good example is Ebay. The organization of higher auction sub-domains such as antiques, art, cars and clothing. Then within the categories of the sub-folder structure is used to further segment the site.
In conclusion, if you've been looking for a way to organize your site more effectively while helping to improve rankings, consider these options. Using sub-folders, subdomains, or a combination of both, you can effectively organize your site, segment your products and target searchers more effectively.
Topic: Content Layering :: Using Site Architecture To Improve SEO (Read 2803 times)
