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Author Topic: Google Use of Visitor Data in Rankings  (Read 335 times)

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In this paper, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in its complaint that "might" consider user data as a factor in organizing search results.

What are the user data?

Without being rude, you should already know what the user data as part of its assessment of the site. Any owner of a web site should be constantly looking at user data found in the site servers.

The site server must have an administrative program telling you what searches are being used to reach the site, better known as "search strings." The program should also be saying the number of pages the user looks at each visit and where in the place they go. In reviewing these statistics, it can identify the sections of your website to attract potential customers. If customers leave after visiting a page or two, these statistics should tell you that you have a problem of abandonment. The new information from the patent from Google that will motivate you to monitor your site.

In essence, Google is also looking at your server statistics to determine the value of your content and factoring in the classification. Specifically, Google claims in the patent application that records the amount of time users spend accessing a page on your site. After filing a patent application a few in my time, what this means is that Google is looking at how long a user spends on your site and how "deep" to enter it.

Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is controlling the rate of clicks on search results. The more clicks to your site from their listings on Google, the biggest moves in the search results.

Every little bit helps

Google says that is what the users bookmarks. The apparent jist is that Google considers a site with a lot of bookmarks to be "worthy" of a higher ranking. In short, go out and make their sites!

Conclusion

Google's effort to look deeply into a site worthy of praise. There is nothing worse than clicking a promising search result to find a page full of links of shit. With this new policy, Google rewards sites with a healthy amount of the relevant pages. In short, content is king again.


 

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