How to market your products or service online as an Africa such as Nigeria, Ghana, Uganda etc operating in any of these environment is matter of understanding your product or service you want to market online, knowing what to have to market online, where to market online, how to market online and when to market online.
Understanding your product or service you want to market onlineAs someone that wants to offer a given products or service whether you distribute it, manufacture or affiliate of the product or service you want to market online you must understand the product or service very well to able to defend and guide potential buyers to make a decision, because of nature of internet, consumers are getting wiser as many will likely research about the product or service before contact you, the way you respond to his/her question would make different between you and what he or she has gathered about the product before reaching you.
Knowing what to have to market onlineWhen we first entered primary school our teacher entered class and listed all we need to buy or get to be called student such as Ruler, Pencil, Note books etc without these we will not be able to
Be in the school.
This to tell you there are things you need to have to be able to market your products or service online as Nigeria, Ghana, Kenya etc.
1. Laptop, desktop or any device that allows you to browse internet
2. ISP subscription of data plan
3. Knowledge of Internet marketing tools which lead us to the next “Where to do it”
Where to market onlineThere are many internet marketing tools to use both free and paid ones among which are Forum marketing, Article marketing, directory marketing, Classifieds ads, Banner advertising, Text advertising etc,
Forum marketing I have written about forum marketing there is no need repeating see details of forum marketing here
http://cokoye.com/internet-marketing/cokoye-step-by-step-forum-marketing-guide/WebDirectory: Webdirectory comes if you have a website, you can simply submit your website to websites directory.
Classified ads site. This is where you can list your product or service free go to
http://www.africatopforum.com and click on “publish ads free” and choose right category and starting publishing your different products no matter the number of them. Give each of the product or service the right description and title and click publish after filling all the necessary information and you and the product. You will repeat the same process until you publish all your products or services
Articles marketing is about writing article about certain knowledge you have in a given issues preferably related to your products and submitting to article directories with link back to your website if you have one or your listing in Cokoye marketplace above, just copy your listing link your cokoye marketplace, Also put the same link in your Cokoye profile.
Banner advertising: Banner advertising requires you paying for online banner advertising such as Cokoye banner advert here
http://cokoye.com/general/cokoye-advert-rate-how-to-advertise-in-cokoye the banner will be rotating all over cokoye boards, discussions, activities etc. You can link your banner to your listing in Cokoye marketplace or website (if you have one) that way when people click on the banner they see your listing.