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Author Topic: Is Branding a Legitimate Internet Marketing Strategy  (Read 4624 times)

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Offline Webm

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Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune.

Is Branding a Legitimate Internet Marketing Strategy

Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word “coke” instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.

The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Sites like EBay and Amazon were the first major money players in their fields, giving them a huge advantage over subsequent competitors. Unless you are coming to a field with a lot of money and no current dominant site, your branding efforts are going to meet with failure or limited success at best. If you want to stick with it, the only cost effective and ultimately successful strategy is to pursue a width search engine optimization campaign.

Search engine optimization is simply an effort to get pages on your site ranked high in search results on the three big search engines – Google, Yahoo and MSN. To establish your brand, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business area. You then build optimized pages for every single phrase and get them ranked.

This strategy has two benefits. First, it will produce free traffic to your site. If you build 200 pages and each gets 50 visitors a day, your site will receive 10,000 visitors a day. The second benefit is your brand becomes established. Regardless of what the prospect searches for, they keep seeing your site. This creates both recognition and credibility with the prospect as they tend to equate high rankings with quality. As they visit your site over and over, they will also become readily familiar with your unique selling position as presented on the site.

If you want to establish a brand, avoid wasting your money on banners and such unless you are in a niche that isn’t dominated by any single site. Instead, use the width search engine optimization tactic to establish your site and pick up free traffic.

Offline loganaddir

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Internet Marketing play important role in success of online business I will apply some of your strategies to promote my online business.

Offline Perfect

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Loganaddir welcome on board, Knowledge doesn't make internet marketing successful but application of it will.
Competition is increasing in online on regular basis.
 

Offline morgan

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Internet marketing is referred to as the promotion and selling of products or services by means of the World Wide Web. Internet marketing also includes marketing done via wireless media and e-mail marketing campaigns. Internet marketing brings together the creative and technical personnel that work on a Web Presence and creating a profitable business, this includes design, development, advertising and sales teams. Internet marketing includes a large scope of responsibilities; including email marketing, content marketing, search engine marketing (SEM), search engine optimization (SEO), creating and placing of banner ads on specific websites, mobile advertising, and web optimization marketing strategies.

Offline Mature

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Branding is important tool of business and Internet marketing is gradually playing a vital role in it.

Offline joty123

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Very nice post my friend

Offline Nidhi11

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Great post with very effective information regarding the internet marketing strategy..

Offline BarryV

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Your brand name is going to determine whether or not people will come to your site and subscribe or leave and never come back. Brand names should be trusted, which means you’ll need to deliver honesty throughout all of your posts.

Offline Jameburner

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Pretty! This was an incredibly wonderful article. Thanks for providing these details.

Offline Perfect

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Branding is a Legitimate Internet Marketing Strategy, just that branding just like offline method bothers on large budget of the company or the entrepreneur, because branding isn't cheap. But when is done right it goes a long way building the organization's business and future. 

Offline samyakonline

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I would put stress over branding also besides putting balance efforts in to SEO. It is the brand popularity that encourages to buy. Social media is the most popular and convenient way to popularize your brand. Rank may deliver traffic but it is not responsible for the sale.

Offline samyakonline

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In my opinion Branding is not the legitimate Internet
Marketing; Internet marketing is more focused upon generating
leads while branding needs activities to make the brand
popular and eye catching; so, it consumes more efforts that
may not deliver leads.   

Offline AdHang

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As a professional the title is confusing things here. Branding is one of elements of promotion and promotion is part of marketing mix. That is to say branding is too tiny to be used/call/regarded as marketing strategies. Branding is one of marketing communications tools just like advertising, packaging, publicity, personal selling etc
Adhang.com uses tools such as educative Articles, Press release, Text links, Banners, Online presentations, and Videos to enlighten and reach Nigerians Online. Visit www.adhang.com|Like us on www.cokoyes.com/adhang


 

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