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Author Topic: Selecting Google Adsense Keywords – Simple and Easy  (Read 793 times)

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Go to cart profits and increasing your website traffic in the balance might sound like an easy task, but actually very few vendors are able to succeed on their own without advice, guidance and shortcuts. Finding and implementing high profit, low competition keywords in your ads really is the trick to making big profits from Adsense.

On the opposite spectrum of Adsense are huge potential benefits and low competition keywords for your ads - at considerable expense and loss of income, just because they have information security against use. Adsense for many is an expense and painful lesson of "what not to do." However, InternetMarketingUSA offers a handful of simple methods designed to provide an easy to follow guide of ideas to get you going in the right way.

Background research - worth its weight in gold: Absolutely fundamental in the development of a Adsense campaign is research some keywords in your niche that have a high CPC (cost per click) value. A very useful tool freely available to accomplish this is to use Google keyword tool Adwords or any other tool that will give a lot of keyword lists designed specifically for your niche market. To simplify keep up with these later, you should consider saving the keywords in a program or application (I find Microsoft Excel spreadsheets to be excellent for this purpose yet. A word processing document functional basic also work). This makes it easy to copy and paste the keywords into the Google Traffic Estimator in your AdWords account. The estimator will give you the approximate clicks per day and the average cost per click (CPC) for each keyword. With this information, then it is quite easy to copy / paste this information to your spreadsheet file for later reference.

Determine your maximum earnings per click: To determine the maximum EPC, multiply the average CPC by 30% to obtain an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the second - eighth positions are high as well. You want this higher average CPC to start because if the CPC starts to drop significantly after the 3rd position, your chance of having high income, click Adsense editor will be diminished.

Determine desired CPC - Based on the individual strategy (and budget)
Use any of the many tools available online to help estimate the first to eighth position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs leave after the first position. This analysis greatly helps to choose the most profitable keywords. If the CPC values ??stay close to each other and the value of the first position, then you will more than likely have a profitable keyword.

Google Position Location Test
Now that the ads have been established is the time to review your exact position on search engines. To determine which Adsense ads occupy which positions. You can do this by searching Google for your keyword and looking to see which Adsense ads are generated in the search results and in what order they are. A second method for this determination is the use of the Adwords Accelerator tool itself. It has a feature whereby Adwords ads are dynamically displayed for a keyword that you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in its advertising, the ads are ads that someone else is displaying on its website.

Comparing the initial results
Compare items found in the previous step to the results of keyword searches using a function tool (available online). If the advertisers you find by doing this are similar to those found above, more than likely have a profitable keyword.

If advertisers are not the same, the advertiser can not use the "Adwords content" mode of advertising campaigns. This means that the term may not be the basis for the Adsense ads and may not be profitable.

Determine your benefits and determine the cost per click data enhancements
If you decide to get traffic using Adwords approach, you use keywords in your Adsense ads that scored well from the prior assessment. Then use a lower cost per keyword, click on your AdWords ads. The difference between the income of clicks you receive on your Adsense word from the cost of the click that you pay on your Adwords word will be your gain.

The combination of these techniques with the techniques of search engine optimization will go a long way in ensuring that getting traffic to the website. Once there, make sure you choose keywords that have the highest KEI possible. KEI is the ratio between the number of searches for a keyword to the number of sites that compete with the keyword. The combination of a high KEI and a high score of the previous evaluation will gain the best results, more traffic, increase income and minimal expenses.



 

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