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Author Topic: What is Google Tag manager and its benefits?  (Read 573 times)

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Offline ColleenWilliams

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What is Google Tag manager and its benefits?

Offline AaliyaAnubhav

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Google Tag Manager is a valuable resource for any digital marketer. Essentially, tags are snippets of code - usually javascript - that execute a specific function on your website. For example, the Google Analytics snippet is a tag.

Tags also enable you to measure the impact of advertising on your site, use remarketing and retargeting, and much more. But why should you use a tag management system?


 

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