To understand the reasons behind the success of Firefox is to find the origins of the browser.
During September 2002 the first version of the browser was released to the public called Phoenix. The browser is based on the Gecko engine from Mozilla Suite. Then a series of releases the name was changed to Firebird, but due to a legal dispute that was again changed to Firefox. This browser has received a great deal of publicity as an alternative browser to Internet Explorer.
There are many factors behind the success of Firefox, but I think the added features and marketing strategy to make a difference many users adopt the software. Another thing I would add is that Internet Explorer after winning the battle with the Netscape browser was left without significant changes. Of course, this has changed with the next version of Windows called Vista new and a new version of Internet Explorer. I guess Microsoft is trying to correct some omissions and errors in the various levels of the browser.
Now let's explore the main features of Firefox is now. One of the main objectives of the developers working on Firefox is enhanced usability and accessibility for the end user. Tabbed browsing, in which load many pages in the same window, is a valuable feature in Firefox because it can make browsing much faster. Additionally, popup blocking eliminates irritating ads and the user can easily find information on a particular page using the "Find as you type" function. The built in search bar includes all the major search engines such as Google, Yahoo, etc and you can add more search engines if you wish. People working in the accessibility of browsers have managed to make Firefox work with several screen readers, screen magnifiers and screen keyboard. These accessibility features can help people with disabilities navigate the Internet more easily than before.
Another feature of Firefox users really like is that you can easily customize many aspects of the browser. Extensions such as the popular web developer or Venkman debugger can be added to the browser and enhance the functionality of Firefox. Users often like to have an appearance according to your preferences, so they use different themes on Firefox. Therefore, the issues are used to change the look of the browser.
Security is very important for end users and enterprises. So we want a secure browser that can be trusted without security holes in Internet Explorer and its ActiveX technology. Mozilla Firefox to meet this requirement, notably by giving the opportunity for other developers to check the code for security flaws and the use of different security techniques and successful models such as the sandbox security model. In addition, the browser can be used on different platformS and source code is freely available for anyone to compile and contribute to the project.
We have seen numerous features that Firefox has, but I'd like to talk a bit about the marketing strategy being used. The development of the browser is compatible with search engines Google and Yahoo through partnerships and especially open source community. The Mozilla Foundation, which is responsible for developing the browser believes that community-based marketing can succeed. They have proved his point by using a community based on the marketing website called spreadfirefox.com. They were able to put an ad in the New York Times through donations from the community of developers and devotees at the launch of Firefox 1.0.
The secret behind the success of Firefox is the valuable features available to the user and the community of enthusiasts who contribute financially through donations and spread the word.
Topic: Why Mozilla Firefox is so popular? (Read 2149 times)
