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Author Topic: Creating A Website That Sells - How To Keep And Convert Viewers  (Read 798 times)

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Offline Perfect

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Designing a web site sales may well be the difference between losing a visitor and making a sale. You have ten seconds to grab the viewer's attention and convince them to stay, that is the time it takes people to decide to keep reading, or move on.

Make your site easy to use

You need to carefully plan your site to make it really sell your product:

• Have a title to call attention to telling viewers what they're going to win by staying. It list some clear advantages, compelling, what they learn and what kind of information that we provide.

• Keep your website clean and simple. It should be easy on the eyes, with no more than a couple of key colors and a couple of easy to read fonts. Source must be very dark and contrast sharply with a lighter background. Avoid patterns and limit the use of graphics.

• Use more sales copy and fewer images. The images must be used strategically to support the sales copy and not the reverse."

• Make your easy navigation. It should run on top of your page or on the left side. The fewer clicks it takes to buy your product, the better, because every time we ask visitors to click, you lose.

• Make your sales process quick and painless. Do not use hidden links. If you want people to buy from you, you have to make it obvious how.

Develop customer confidence

Your website must convey credibility and professionalism, people do not buy from you if you have no confidence. There are two main ways you can build your confidence that customers:

1. Share your skills, how you got here and why you are able to help. Credentials not only cartoons, talk to them. Relate their experiences and explain how this product has helped you see that there is a real person behind the site.

2. Use testimonials from people who have actually used the product. Video, audio, and written testimonies, with pictures of customers tested the tools to build credibility with consumers. Gehl recommends, "Make sure your testimonials from real people, measurable results achieved with your product."

Creating customer loyalty

The exchange of relevant, interesting can be a great selling point. Tell your customers what your product is, where it originated, and the innovative ways they can use. If you sell camping equipment, post articles about destinations for camping, or tips to stay safe in the forest. Give people a reason to return to your site-is a good chance that, while there are going to buy something. By educating customers, it creates a sense of loyalty that make them want to buy from you instead of your competitors


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