Many dealers nowadays will make a huge deal out of showing you the invoice and put on a dog-and pony show about how little funds they're generating on the car their selling you.  It's painless to be taken in by this, the invoice looks legitimate (it truly is the truth is, unless they're certainly unscrupulous), as a result how could you 
reasonably expect them to sell you the car for much less than that.  Right after all, they wouldn't be producing any money at all on the deal then, or would they? 
 
The truth is sad to say far more complex than the numbers on the invoice.  What's not shown is the dealers holdback (usually 2-3% of the MSRP of the car) and any incentives which are presently accessible on the automobile.  Even though you'll likely get any buyers incentives which can be available, commonly the dealer is obtaining an incentive from the manufacturer for that model that you almost certainly won't know about unless you do a substantial quantity of investigation in your personal.   
 
Furthermore, dealers get per-unit bonuses for every car they sell as long as they meet their quota.  These aren't aspect of the invoice and often are paid quarterly so you may have no concept just how much the dealer is 
obtaining back through that channel.   
 
The final hidden way the dealer often makes money selling you the car is through the customer satisfaction survey.  This is the call or form you get a week or two following you buy the car, asking you to rate your experience using the dealer.  You are most likely familiar using the high pressure pitch they give you when you are buying your car to give the dealership maximum scores on this.  The cause for that is 
effortless, the dealership benefits financially from your high consumer satisfaction score.   
 
None of these are truly direct negotiating tools, you can't really negotiate against incentives you are not aware of or unknown performance and survey bonuses.  Just don't be fooled into thinking the dealer couldn't possibly sell you the car for less mainly because the distinction between the invoice and what your paying is all they're producing on the sale.   
 
In case you skip negotiating in individual and get quotes over the internet, you are far extra likely to determine what the dealer canreally sell you the car for and still make funds .   
 
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Thank you for the tips. Is very useful one.

Welcome to the forum!

Looking forward for more of this.