Bimboism is rampant in today's climate of media in which they receive their fifteen minutes of fame you wasted with empty words and silly antics. Think about the amount of time wasted when you watch TV, listen to the radio or read newspapers or magazines. How long will you stay with a story if it is relevant to their interests or if the respondent is boring? With so much competition for your attention, it is easy to move to the next best thing.

If you do not want to be the next bimbo and instead of touching the hearts and minds of the nation, here are three things to avoid.

1. Give a fatty bone.

The quickest way to lose interest is to wander. When you can not make the point succinctly songs were literally hearing. Change the channel or change its attention. To keep your audience jazzed respect your time getting to the point of what they want to know. Give them the value of every second we're talking. Shaving the unnecessary fat to the bone, the real core of what he has to give.

2. Be a teacher.

In my experience people who have the highest levels are the biggest holes. They speak with the jargon of your industry or training using long sentences and obscure ideas. Simplification is the key to communication. One of my favorite clients, syndicated technology columnist and national correspondent for KCBS News Larry Magid, is an exception. He can take complicated ideas and turn them into a Zen garden. Each stone is placed word in the right place at the right time to create order, simplicity and understanding. Larry Following the path of your garden, through the adoption of the great idea to its roots. Fallutin refuse to be high "so that their knowledge inaccessible to the masses.

3. Praise the Lord.

Preaching reckless people set against him. Do not know about you but when someone tells me what I automatically rebel. When connected to an idea and try to push someone who is natural to resist. When you have a people's agenda that makes sense. If you are attached to the results to your audience is more receptive to you and your ideas. Enable them to make their own decisions on the basis of the information they provide. Enticing them with heavenly ideas and offers.