Author Topic: 3 Ways To Protect Your Customers  (Read 1383 times)

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Offline Perfect

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 Customer safety is a major consideration of any retail outlet today. Although the implementation of key marketing strategies to promote products and increase sales managers, retail also have to be thinking about how your customers feel safe in the shops and ways they can improve the attractiveness of their space for shoppers.


Good lighting is a key aspect of customer experience. Stores require lighting that allows customers to see what they are doing and ensure that no area of ??the shop is dimly lit or dark, as this is where thefts or attacks could occur. This is particularly important in areas of the dressing and bathing facilities and changing nappies, where customers are outside the mainstream of the store and there is a reduced staff presence.

CCTV systems

Customers are comforted by the presence of CCTV systems in retail stores. They know that these systems are designed to prevent crime and automatically feel safer in an environment where cameras provide a deterrent to potential criminals. A system of closed circuit television often means that at least one member of staff dedicated to security and this also makes customers feel more at ease.


The retail environment is one that is constantly under the threat of petty crime - theft of items to pickpocketing customers. This type of crime is easier to make in small shops, crowded, where people are in a tighter space and is difficult for staff security cameras or general shoppers to see what is happening. It's easy for people to put products into your luggage without paying for them or to steal a bag and leave the store before anyone noticed. A key way to defeat this type of crime is through the organization of its products for more space in the store. This makes it immediately obvious if someone is acting suspiciously, and customers are more likely to consider if someone is too close to them or demonstrating threatening behavior.

There are other ways you can make your customers feel secure, but security lighting, space and visible CCTV go a long way to reassuring customers that are shopping in a safe environment. The security and confidence to your customers feel, the more likely they are to spend the money in your store.



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