Have you noticed that the old "tried and true" cold calling techniques that were once successful have completely lost their effectiveness over the years? They just do not work.




However, many sellers are still used because that is all they know. They are working this way of thinking-old, ineffective cold calls. And they're making the same mistakes over and over again.




I would like to talk about four errors classic cold calling from the old traditional approach that will put you in the wrong way, if you're not careful.




1. Deliver a strong tone, enthusiastic sales




People almost always feel "pushed" by the enthusiasm of the sales, especially when it comes from someone who does not know.




You see, a strong sales pitch includes the tacit assumption that your product or service is a great fit for the other person. But think about it. I have never spoken with them before, let alone have an entire conversation. You may not know much about them at this time.




So for them, you must be a seller who wants to buy something. And so the walls go up.




It's much better to modestly assume you know very little about their perspective. Invite them to share some of their concerns and difficulties with you. And I could guide the conversation, instead of its strategy to pre-ordered or court.




2. Its aim is to always sell




When your goal is to always do cold calling sales prospects are aware of their agenda. And almost immediately, which are on the defensive. After all, you're focused on yourself and selling - not from.




In the old traditional mindset, go ahead with the hope of securing a sale. You persuade, convince and push things forward.




But most cold calls break when the other person feels the pressure of sales.




Why? Because we do not know you, and do not trust you.




So the sales momentum you're trying to create actually triggers a reaction of mistrust and resistance. They are trying to protect a potential "intruder" with what appears to them as a self-service.




Instead, you can approach cold calling with a different objective. Their focus can be to find out if you are able to solve a problem for someone else.




When you become a problem solver, this feels very different from the person speaking. You are not causing the rejection. You're calling to 100 percent of their thoughts and energy focused on your needs, instead of making a sale.




3. Focus on the end of the conversation - which is when sales are lost




If you think you lose sales because you made a mistake at the end of the process, you are looking in the wrong direction. Most mistakes in the beginning of a conversation cold calls.




You see, it is transmitted to the principle that if you are honest and trustworthy. If you have started your cold call with a sales pitch high pressure, then you've probably lost the other person in seconds.




When you follow a sales script, strategy, or presentation, then you're not allowing a natural conversation, relying on its evolution. So the "problem" has been launched by his first words. So the place to put all your focus is in the beginning of the cold call, not the end.




4. Overcome and the struggle against all objections




Most traditional sales programs spend a lot of time focusing on overcoming objections. But these tactics only put more sales pressure in your outlook, leading to resistance. And not to explore or understand the truth behind what is said.




When you hear, "We have no budget," or "Call me in a few months," you can discover the truth when answering: "That's not a problem."




And then, using polite language, worthy, you can invite to reveal the truth about his situation.




Well away from the old sales mindset and try this new way to approach your cold calls. You will find more natural, and others will respond much more positively.