1. Negotiate
Have you noticed that some people seem to always have the best deals? Yes, you pay full price and I think it was good until they appear the same thing, only they paid several hundred dollars less. In fact, get your goat! How do they do? They are not afraid to ask for an extra discount.

Yes, they are not sold short, as did not ask the next time your advertising representative makes an appearance! Even if you are already getting a discount, ask for a larger one. You do not have ... because ye ask not.

2. Cut
Bigger is always better ... Is not it? When it comes to advertising, do not be surprised if some of your short ads meet with more success than larger ads and more expensive. Trimming down the size and cost of advertising does not mean you will be trimming the results!

3. Exploitation of gifts
What is the difference between propaganda and advertising? . .. Who is doing the talking. Yes, when you sell, which is advertising. When someone is selling, is advertising ... and generates credibility and interest that you do not want to miss.

Think of different ways you can put your business in the spotlight. Do you have some news ... write a press release? Write some "how to" articles with a short byline at the end and release them to bulletin boards, magazines, newspapers and other publications. Why not promote a competitor's product in exchange for not promoting his ... think about the market that affects totally different!

Yes, there are plenty of ways there are to get free advertising that will benefit your business. Of course it will not be able to rely solely on the gifts, but hey, you can get a little more for nothing!

4. Improve your bid
Is your offer too good to pass up? If not, you have to improve. Hey, I'm not talking about reducing prices even more ... you still have to make a profit. You can make the deal sweeter just by increasing the reader's knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost little.

Motivate buyers with expirations. Yes, an open offer encourages procrastination ... which leads ... yes, anywhere. When the customer knows he has until Saturday to purchase an item that will pay more for on Sunday, will give priority to the head of his store.

Advertising does not have to end with your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer that is on its way to the profit margins of the clouds!