A dirty diamond is one of two things: a rough
diamond, or a diamond that hasn't been
cleaned in a while. Rough diamonds are
uncut and unpolished – hence, they are dirty.
But that type of dirty diamond will soon be
cut and polished and sitting in a beautiful
jewel box in a display case. Then someone
will purchase it, and before long, it will
become a dirty diamond once again.

Diamonds become dirty. When you wash
your hands with a diamond ring on, soap
scum clings to it. When you put on hand
lotion, it gets grease on it. Shower with your
diamond earrings or necklace, and again,
you get soap scum. In one short day, your
brand new diamond could be dirty!

Purchase an ultrasonic jewelry cleaner the
same day that you purchase your diamond
jewelry, and use it every single day, without
fail. The clarity of the diamond changes
when the diamond is dirty – it loses its
sparkle. By taking one minute each day to
clean your diamond jewelry, you can avoid
this, and your diamonds will never be dirty!