There are many ways to market a product or service and offer customers and potential customers with testimonials is one of the best ways to market.

The power of testimony can not be underestimated. People, especially today, just purchase products or services available that have been referred to them by people they know. However, most of the time, this is not an option that is in the hands of the business owner, you have to do the next best thing, it is to get testimonials from previous customers.

Testimonials are living statements from former clients or customers said they were satisfied by the product / service. Every business must have evidence to be able to excel in the markets always crowded.

There are many benefits to having testimony. Here are some of them.

Testimonials appease the target markets

Testimonials usually lessen the doubts of the target market. There are plenty of scammers and con artists today, and this has become a formidable market. Credible witnesses provide security for the people who are looking for a product or service. The provision of testimony gives people a more relaxed attitude about a product or service.

Testimonials to ensure quality

In addition to confirming the existence of a business and the decline of the doubts, testimonies to provide security to customers and potential customers of the quality of the product or service. The fact that you took the time to be able to write testimonials about the product reflects their level of satisfaction towards the product / service.

Advantage testimonies

Credible witnesses provide a competitive advantage for the product / service. There are many products and services out there and one way to stand out from the rest is the use of credible evidence.

There are many types of evidence. Testimonials are usually classified according to the source. Here are some examples:

a) The testimonies of satisfied customers

This is probably the most effective type of testimonial. Nothing better than a testimonial from a satisfied customer, because it is a picture of what the product / service in question.

b) The testimony of the experts

Experts can be credible sources of evidence. If a famous dermatologist write a testimonial from a beauty soap, which will surely help boost sales, right?

c) Celebrity endorsements

In a world that is in charge of the media, celebrities have become powerful sources of evidence. Today, infomercials are infested even the testimony of celebrities.
People may think that getting testimonials from celebrities going to cost much, but if it is a real testimony, celebrities may even give up their share of talent.

There is much more a testament to an effective marketing tool to get them. Testimonials are good that you can compress into a few catchy words. "I lost 20 pounds in two weeks!" It is a striking example of a witness. However, we never need to be recast or modify what the client had said. How to get the right kind of evidence is discussed below.

Credible witnesses must also contain the full attributes of the people who gave them. Their titles, location and age should be included whenever possible.

Visual appeal will also be of great help in the use of testimonials. If customers are willing, we must insist on taking pictures or videos of their testimonies.

So how can a business get started with all the testimonial?

Here are some steps on how to file testimony.

1. First of all, only products / services with outstanding quality deserve testimonials, so make sure that your product / service is of exceptional quality.

2. Ask for help from their customers. One must be able to communicate to customers the need to obtain their testimony. If they are really satisfied with the product / service that would be more than willing to participate.

3. Interview your customers. Ask them about what they like about your product / service, why they chose your product and other issues how are you.

4. Ask if they are willing to make a written testimony. You can offer to the testimony of yourself based on your answers during the interview, but the testimony is still for approval. You may want to do the writing catchy and let them approve the testimonials.

5. Ask them if you could record the testimony with a tape recorder or video camera. A video testimonial is better, but of course, many people are shy and this camera can be a limited option for most.

6. Choose the best testimonials. Use the best in order to maximize the benefits your product can be obtained from the testimony.

The testimonies are very powerful and this is the reason why every company should have them. They provide assurance and security and reflect the true essence of a product or service.