The media is very powerful - the average person spends an enormous amount of their life consuming it in one form or another, and spent a significant percentage of the time watching, listening or watching ads. If you want to use the power of the media, however, you need to know what you're doing.
Advertising in newspapers and magazines.
There are two types of advertising that can get in the newspapers and magazines: classified and display. Classifieds are the small ads in the back of the publication, while display ads can be almost any size from a small corner of a page to a huge double page.
If a publication you are interested in advertising, or go to their website (type of card section) or call its advertising department to find the rates you charge. Now pick your jaw to the floor. Yes, advertising in newspapers is really that expensive, and more at home business, you probably will not be economic.
There are, however, one exception: niche and specialist magazines. If you ever looked around a newsstand, has seen many magazines out there, filling every conceivable space in the market. You need to find the magazine that people who are interested in their services can read. For example, if you are a wedding photographer for a magazine called "Your Wedding", "girlfriend" or something similar. Advertising in these magazines will be much cheaper than putting an ad in a publication generally public, and much more likely to actually get some answers.
Advertising on the radio.
Wherever you are, chances are that there is no local radio station. Once your home business is growing at a decent size, you might consider buying some time on it.
In reality, however, the only type of home business that can significantly benefit from radio ads to justify the cost is one that has something to do with cars. Since radio is almost exclusively limited to its use as in-car entertainment now, you know that almost everyone comes to your ad will be a car owner, so you might be interested in what you are offering. If you offer something that people need cheap or free, you can get a great response.
Unfortunately, the answer might be a little too big - thanks to the time sensitivity of the radio, you get assaulted the next day, and then everybody forgets again. Radio advertising gives the listener no opportunity to have your ad and refer to it later, or to find it again in the future. You will find that ads involving a phone number are spectacularly useless.
Advertising on television.
Unless your business is becoming quite large, this would be a bad idea. You would struggle to produce and broadcast an advertisement, including local cable channels for less than $ 10,000. Of course, if there is a market for your product and you have the budget for this, you could take a risk and make a mint. The home business is going better than TV ads are the ones with the product of a "unique and useful invention 'with easy to demonstrate the benefits - that infomercial. Research shows that you can sell almost anything given a notice 60 seconds, a toll-free number and a price of $ 19.95.
Advertising on billboards.
Here's one that gets overlooked too often, but can be very effective if done right. Billboard ads are relatively expensive, but usually maintained for a long time, and can be very specific to an area - the one where they are physically located. You'll have best results with this if you can put one close enough to your business you could say "turn left at the next intersection, or something. The telephone numbers are, again, pretty useless, Although there may be a bit of luck putting a website address above.
Cinema advertising.
Finally, here's one that is often overlooked. If it goes to the first film, you might have seen that before big-budget ads, local business ads are running. This can be a great place to advertise relatively cheap in a very high profile, and works especially well for takeaway food businesses.
Topic: A Guide To Advertising In The Media (Read 1338 times)
