Main Menu

!!

Join over 140k discussions


Cokoye is an Africa-focused community with over 500k members where people freely ask questions.   Join FREE

Advertisers Embrace 'Rich Media' format

Started by Mature, 2012-10-31 10:43

Previous topic - Next topic

0 Members and 1 Guest are viewing this topic.

digital marketing

Mature

From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers.

So what exactly is rich media? By definition, it is an online advertising technique that combines graphics with audio technologies, giving Internet users an interactive experience.

And with more than half of American households connected online and using high-speed connections like broadband and DSL, it means a potentially lucrative way for online advertisers to get consumers' attention.


One reason that advertisers are embracing rich media is that it typically entertains and is compelling enough to capture the interest of consumers. It also allows a user a modicum of control by either stopping the ad entirely, or participating in it and clicking through to an advertiser's Web site to get more information.

While rich media may not endear advertising to online consumers, most users are finding it less intrusive than traditional pop-up, banner and text-based ads. Centale says there is a favorable market for its product, as the industry shifts away from traditional advertising such as print and radio in favor of online advertising.
Get latest Africa's news at www.africatopforum.com, also you can place sponsored guest posts & banner ads on the site.

Mature

Get latest Africa's news at www.africatopforum.com, also you can place sponsored guest posts & banner ads on the site.

back link building services=