Ever heard the line, "good things come in small packages?" It takes time to create the right scent so this can be placed in a bottle and sold to the public. This is the answer anyone in the industry will give when asked about the road to success in this business.
Making your perfume is not that difficult to make. The entrepreneur can try this in the kitchen with a little knowledge of chemistry to distinguish one note from the other so the right amounts can be mixed together to get the right smell.
The process is quite slow. After pouring a few drops of the base, it is time to put in the middle and top notes. Although beginners should distribute the three evenly, the biggest trick in creating a perfume is knowing which note should have a little more than the others.
The person will also have to add a bridge note and a little alcohol to help it blend together. The container should be shaken then smelled until the right mixture has been found then stored in a cool and dry place for the next two days.
Perfume makers have the option to store this for more than 48 hours to create a longer lasting smell. When this is taken out, water should be added and the contents should be filtered so only the liquid will be seen in the colored bottle.
The technique of making homemade perfume is not that different to what large companies are doing. This is because research and development is first done in the lab and it is only when the concoction is approved that these are made in large numbers.
The next phase will be the packaging. Entrepreneurs may not have a lot of capital can use small plastic bottles that comes with a sprayer on the top. Companies on the other hand may have a division to do this or hire a contractor to produce these in different shapes.
When everything is ready, the marketing side of perfumes comes in. This is the make or break part of the business as the person and the company will soon find out if the market will accept it.
The person will give free samples out to friends and hope these people would be interested to buy it. Those who are bold can even present this to some retailers that would like to add this to its inventory.
Companies who have been doing this for years may have a product launching and offer these as giveaways with the hopes of good sales in the coming months. There will also be a flood of advertisements through the use of billboards, magazines and television.
The approaches are different due to budget constraints but the objective is the same. This is to create a perfume that the consumer will appreciate and buy.
There will be times that some of the perfumes will not perform just as well as the others. Obviously, there was something wrong so the entrepreneur and the company will have to go back to the kitchen or the lab and come up with another formula that will do much better than the previous one.
Both should remember that it is with patience and perseverance that anyone can be successful.
Topic: Entrepreneurs and Companies Do The Same Things When Making Perfumes (Read 1606 times)
