Gone: Customers, sales, profits. Following is a simple little tale about how it happens.

"Jones was a typical entrepreneur who worked long hours and wore many hats.

"The problem was that all the hats screamed for attention. Jones solved the problem by wearing the hat that screamed the loudest.

"Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn.

"There was, however, one hat that never screamed. It never complained, whined or whimpered, even though it was lonely. It knew it was important, whether or not it was worn. That hat was right.

"One day the customers quit coming. The other hats became quiet; they no longer were needed. It was then that Jones noticed the hat named Marketing and how little it had been worn.

"'Why didn't I wear the Marketing hat?' thought Jones.

"For one thing, Marketing hadn't screamed for attention like the other hats. The other reason was that Jones was afraid the Marketing hat was too expensive to wear and would drain profits.

"But now there were no profits; the customers were gone.

"Jones put on the Marketing hat. It was time to get the old customers back, and to get new customers, too. It was time to wear the Marketing hat regularly.

"Even the other hats perked up."

Man, you are very creative. You see I agree with you, I really love the word hat. An entrepreneur has to wear many hats in other to be successfully.  Eg Personnel management, Marketing, legal, Accounting etc.

Entrepreneur, is challenging and risky just like any other serious venture out there.
Thank you for the demonstration.

You know, entrepreneurship is often beyond what people think. What attracts people is sense of ownership, but without understanding there is price to pay. 

That is why is a position for few.

I want to say press release is the best medium for promoting a new business or any news or products launched by a company or firm.It is a great medium of getting the traffic on a website.If i forget some points about press release please share your views.





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Entrepreneurship is a tough thing to do and marketing is essential. If you do not put your best foot forward, you just then close shop and go home.

I beg to differ, Entrepreneurship is tough only where you don't know how to do business, that is why is recommended people learn any business they want to enter in. But what may people do is just start business, probably because they see others doing the business.
You're free to prove me wrong.

it depends, which category you are in, if you target new categories, competition would be less

Great post.I believe that a little amount of fear in the mind of Entrepreneur is required to give their best!!

entrepreneurship is often beyond what people think. What attracts people is sense of ownership, but without understanding there is price to pay.