In order to satisfy the increasing demand for healthy products and vitamin supplements, shop vitamin supplement outlets specialize in selling vitamin supplements to consumers. Originally the only place to find shop vitamin supplements was through a medical practitioner providing a prescription that had to be filled at the local drug store. As the research into the benefits of vitamin supplements became more in depth the drug administration allowed for the production of shop vitamin supplements that could be bought over the counter without the need for a prescription. This led to shop vitamin supplements being widely available in grocery stores and even gas stations, especially for the most commonly required shop vitamin supplements such as vitamin C. The production of shop vitamin supplements has increased to such a level that there are now specific shop vitamin supplements available to cater for different age groups, including children and the over 50s. The increase in demand for shop vitamin supplements does not seem to be decreasing but the variety and choice available to consumers is constantly being improved.

The laws governing the sale of drugs have led to many companies diversifying their businesses to concentrate on selling shop vitamin supplements. This has been one of the main reasons for the appearance of a number of internet based businesses selling a wide variety of shop vitamin supplements. The sales tactics for these websites are becoming increasingly more dubious with the promise that some of their shop vitamin supplements can cure almost any illness or condition. The regulation of these internet shop vitamin supplements is constantly being found to be lacking and the federal drug administration is powerless to prevent some of these sites from making false claims. It is therefore down to the consumer to research the claims of these store vitamin supplement manufacturers and to make their own judgment as to the validity of the sales pitches. The most important factor to consider is the possible overdose effects that some of these shop vitamin supplements can have. There are a number of vitamins that can actually be toxic if consumed in too high a quantity and a person should always obtain professional medical advice before consuming any form of store vitamin supplement whether it claims to be from natural sources or not. This applies to shop vitamin supplements that are purchased from a specialist vitamin supplement retail outlet, grocery store or internet company.