If your marketing activity does not include postcards, overlooking a very effective and very low cost of sales. Here are 12 of the many reasons postcards should be part of your marketing program ...

1. Postcards work for any company

Postcards can produce all kinds of sales activity of all types of businesses. For example, can produce web site traffic online marketers, floor traffic retail, sales leads for direct sales ... and almost any other type of sales activity like a business.

2. Postcard design is simple and uncomplicated

The design of an efficient postal, it's not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential customers. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from a friend.

3. Postcard printing is easy and cheap

You can print postcards with your own computer for 1 or 2 cents each ... or may have them professionally printed 4 to 8 cents each.

4. There is a special rate for postage on Postcards

You can send any number of postcards by First Class Mail in the U.S. for only 23 cents each. The only requirement is that the cards must be at least 3 1 / 2 x 5 inches but no more than 4 1 / 4 x 6 inches.

5. Postcards are almost always read

Because postcards are delivered "ready to read" almost all the world to read - even people who usually pull other types of direct mail without opening it.

6.Postcards produce quick results

Because postcards are simple and easy to use - they work quickly. You can send postcards in a few days you decide to use ... and you start getting sales activity 2 or 3 days later.

7. The orders are effective for generating website traffic

One of the most effective card formats simply lists some of the benefits of a product or service on the card and tells the reader where they can get more information. This makes them ideal for generating traffic to a website.

8. Postal multiply

Postcards are like small billboards - and are easy to handle. It is often saved by recipients or passed on to others ... providing additional exposure of your advertising message.

9. Markets can be tailored to the objectives with postcards

You can pinpoint your best markets by sending postcards only to lists of prospects who may be interested in what you're offering ... and also have a history of action on the offers that interest them.

10. Postcard marketing results are easy to measure

Postcards normally generate over 90 percent of its total response of 7 to 10 days. This allows you to quickly and accurately assess the results of a postcard campaign.

11. Greeting you in control of their sales activity

You can increase (or reduce) your sales activity anytime you want, simply adjust the number of postcards mail and how often you mail them.

12. Postcards hide their competitors' marketing

Most advertising uses mass media where your competitors hear or see what you're doing - and copy it. Postcard marketing is personal. Only you and your potential customers are aware of what you are doing.

Postcards can be one of the best kept secrets of modern marketing. They are very effective, very low cost, easy to use ... and work for any company. You're overlooking a profitable marketing tool if not used.