1. Quite often, the entrepreneur has no idea how to market/sell the product without offending anyone. Even though they may be a great inventor, importer, writer, etc., they don't know how to create a benefit-oriented sales message because they are not in touch with their customers.

2. They grossly overestimate the demand and importance of their product in the marketplace. Many people think they have a winner, something everyone in the world needs. Generally, products appealing to everyone appeal to no one.

3. The biggest problem is the product is not positioned or even suited to the Internet or to online marketing. It may sell very successfully in specialty retail stores, or via direct-mail, however, the online market place isn't interested enough to actually pull out their money and purchase. Or worse, the marketplace is used to doing business a different way and can't see themselves ever buying "X" on the Internet. Examples: cars, jewelry, boats, health products etc. However, we believe this point is constantly becoming more of an exception as more people go online shopping, but only you can know the type of customer demographics you have in your hands now, and whether your site is playing an active role in selling and delivering your products via dropship.

Here the classic verse that has been around since it was uttered by some well-known guru applies: "Pick your market before you pick your product. Then, you can be sure you are selecting a customer group you want to do business with, one with money, and passions you can appeal to or problems you can solve."

No 2 isn't uncommon among entrepreneurs.
The quote below is important only if one would be discipline enough to apply it:
"Pick your market before you pick your product"

I think many people fail... in
Online business because they are not persistent.

If you serious about making things work for u in  online marketing am sure u will read this article.

http://socialmediabar.com/tracey-walker-hits-332000-in-career-earnings

Most of all, the online entrepreneur must like what he's doing, can 'see' (visualize) his future results and create a SYSTEM to feed $$$ to him!

The online entrepreneur liking what they are doing is the bedrock of succeeding online (and offline too), one big mistake I see is that many people starts online business in Africa because others do, or because some one else is making money.
I have seen so many people who want to start blogging the first question they were asking was: "How much can I make a month or day" this is an indication that these individuals are heading to failure on online business.

Quote from: Perfect on 2012-12-21 14:24
The online entrepreneur liking what they are doing is the bedrock of succeeding online (and offline too), one big mistake I see is that many people starts online business in Africa because others do, or because some one else is making money.
I have seen so many people who want to start blogging the first question they were asking was: "How much can I make a month or day" this is an indication that these individuals are heading to failure on online business.

you are definitely right , and it is earlier for Africans to realise that success don't fall from the sky. That attitude is common with Africans . They are just interested in making money that is why many of them fall in scam programs promising them money

Yes, is important to avoid wanting to get something for nothing and end up spending something for nothing.
Good news is that any webmaster that frequents Cokoye we never miss road as there  are tons of internet marking discussions always going on here.

Poor brand value, lower demand than estimated, hurry to
earn fast, low convincing power, low awareness in the
target audience, faulty marketing strategy are the most
common reasons for failure in online business.
Communication is the first step to success.   

Based on my observation it seems that online business takes time to mature and become profitable. Internet marketers don't preach this, because they're afraid of not having subscribers.

Quote from: Nelson Tan on 2012-12-21 14:11
Most of all, the online entrepreneur must like what he's doing, can 'see' (visualize) his future results and create a SYSTEM to feed $$$ to him!

They leave from the moment they should have continued.

Quote from: mobilelookup on 2016-05-24 06:21

Quote from: Nelson Tan on 2012-12-21 14:11
Most of all, the online entrepreneur must like what he's doing, can 'see' (visualize) his future results and create a SYSTEM to feed $$$ to him!

They leave from the moment they should have continued.

You  don't blame them, if you're in their shoes, what would you  do?

I major reason that i see responsible for failing of online businesses is the incorrect marketing following age old traditional practices. Even today, numbers of SEO companies capitalize on link building  keeping aside the quality; and, Google punishes such activities.  Unless you will approach to your target clients, you can't survive.