If you're like most new merchants just enter your fear and see autoresponder that has lost members of the list that they must cancel the subscription. Well I'm here to tell you three good reasons to look forward to getting unsubscribes.

The first is that you are actually using the list. The only way I have seen not to be an unsubscribe is not to send an email. If you are not going to use the list why go with the time and effort to build it. So congratulations to her car when it comes to unsubscribe because you are actually using the list.

The second thing is that someone is opening your email. To unsubscribe had to open at least email and click the unsubscribe link. The good news is that the title of his work and led to open your email. Now if you are using dishonest owners, (I've won, your statement, and the holders of the like) is not a good thing and you're reaping what we sow. If using a solid title that matches your email and opened this is a good thing. The title is doing its job.

The third good reason to be glad to get written off has to do with personality. Now here's a surprise No (said with sarcasm dripping from the keyboard) everyone will like you or your writing style. Those who will not unsubscribe. The good news is that even if you do not care about your style that will never build a relationship with them. If you can not build a relationship with them any more likely to buy from you. So everyone will unsubscribe from your list more oriented to people who really like your style and is more likely to respond favorably to its offerings that meet their needs.

So now we have three good reasons for not being afraid to see that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making the list stronger and more profitable for you in the long term.