The search engine companies are constantly changing their algorithms to keep their results up to date. Optimization used to be the main factor that search engines use to determine the ranking of a website. However, now represents only about 10% of their algorithms. What takes the brunt of the search engines now is linking.

Pairing is the process of connecting to other sites that are relevant to your target market and are highly qualified, and to get it to connect to you. Google has by far the largest market share of the search engines and motor are linked. The other search engines tend to follow the example of Google, so the market is moving faster in that direction.

3 Tips for Building Smart Linksman

When choosing the sites you want to link to, please note that search engines want to see:

• Search engines are looking for organic results. According to Bruce Chapman, http://Linkateer. com, the first search engine positioning company on the web, "One of the things we try to do is make sure that each and every one of our links is relevant to this type of activity." If your website sells makeup, a natural link would be a site that offers techniques of makeup application. A natural link would be the site of an actor's fan club. Chapman says: "If it is not natural, it will be a problem."

• Search engines are looking for consistent results. More links are not necessarily better. In fact, getting too many links at once, for example, join a link farm, it can actually hurt your ranking. Win 20. 000 links and links this month to 13 months of day trips is to filters and, for all your work, you'll find yourself falling in the standings. With blogs, search engines are more concerned with quality than quantity.

• Search engines are looking for one-way connections. Reciprocal links are often just people exchanging links to increase link each other's counts. Search engines have grown wise to this practice and adapted their algorithms. Chapman says: "When a website wants to link to another website which is showing that the second site has some value ... The forward link is probably worth 20 times more than a reciprocal link."

Achieving natural results

It takes time to achieve good search engine rankings, especially with more competitive keywords. Any attempt to deceive the engines can work for a while, but are becoming more sophisticated, and eventually will catch up with you. Not only will your trick no longer work, but you may be blacklisted or penalized in their rankings. The best way to achieve high rankings is to give search engines what they are looking for good fresh content and relevant links.