Email is one of the more personal advertising medium ever invented. Here are four of the many ways you can improve your marketing results by email.

Spread the Word
Get others to join their mailing lists with their consent. Disseminate information on the mailing list through word of mouth. The beauty of this is that the list of emails are self-selected and the database will only include people who are interested in their offers. Make sure you have their consent beforehand. You do not want to risk losing the reputation or penalties SPAM.

Persistence
Before the Internet, they said it takes about 7.3 impacts to make an impression with an ad. Today I guess is more than double the current Internet. Make sure you are reaching their customers at least once a month in email messages or other means. Just because you emailed a list of people and had little or no response does not necessarily mean that your audience is not interested in your product. Experiment with different emails, to know what kind of email strategy works best, and still use it to reach its audience.

They want useful information
Emails must contain something that the customer wants. There should be only a summary of your company or your resume. They focus on giving more of what you sell. Specific content, messages and other information that the interests of their clients are good to include. For example, if you sell makeup, you may want to include advice on how to apply makeup or any makeup in general.

Make sure your audience reads your emails
Graphics, flash animations, logos are often blocked by email filters. Despite their impressive appearance in an e-mail, often decrease the statistics of printing. I recommend using plain text with links to your site. Once you arrive at your site, you can display graphics as desired. While some companies have both plain and rich text editing of your email to begin with, stick to the text.