Search engine marketing can be a complex and frightening. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. Therefore, it is not necessary when evaluating or creating your search engine marketing strategy is long explanations about how the different techniques. Instead, look for consultants who can guide you with simple explanations and techniques based on actual results. That's exactly what the next article is about. This is a simple list of four things that business owners can use in creating or evaluating your search engine marketing strategy.

1. Set your goal of Internet Marketing Strategy

Many consultants will tell you to set goals on what you want to accomplish with your website. Forget it. Those are distractions from the real question needs to be done, which is

"What is the purpose of my website?"

Once you answer that question, all other aspects of search engine marketing strategy can be exploited to help achieve that purpose. Generally, people use your website for many different purposes. Anyway, you still have to answer this question. The approach is derived from it will help you create a more effective strategy.

Here are the three most common responses to the question "What is the purpose of my website?"

1. To sell things

2. To generate leads for my sales team

3. To educate my target audience

It can be that simple! Simply decide which of the three answers above suits you (or create your own) and then go to step 2.


2.Establish a Marketing Plan Search Engine

There's a reason why search marketing is so hot. It works. Consistently generates leads, sales, ETCA lower cost per lead or cost per sale of traditional media like TV or direct mail advertising. It makes sense when you think about it: when people want to find something online, go to Google, Yahoo!, MSN etc. and search for it.

Search engine marketing is to appear when people search for what you sell, offer, or on your website. There is a growing body of knowledge (books, articles, etc.) on how to do this. And like anything else, has become too complex to analyze and. To further complicate things, some of the search engine marketing techniques are ethical and legitimate, while others do not. The best approach is to create a search engine marketing plan that focuses on two aspects:

1. Search engine optimization - to appear in the "free" area of ??search engine results

2. Pay per click advertising - to appear in the "pay" the area of ??search engine results

For search engine optimization, you first realize that there is no "silver bullet". There is simply no easy way to get the job constantly in search engines. It is a combination of factors that always comes down to a fundamental truth: build your website according to web standards, with special attention to accessibility for all.

Like search engine optimization, there is no "silver bullet" for pay per click advertising, either. Instead, the formula for success is PPC bids into good position (which will pay for your ad appears) in combination with meaningful landing pages (where people go when they click on your ad).


3. Perform search engine optimization (SEO)

The goal of search engine optimization is to make changes to your website for high rankings in search engines. However, search engine optimization is an area of ??confusion. On the one hand, there are "snake oil salesmen" ready for a # 1 ranking with his latest trick. On the other hand, things that actually do the work are very simple, and, frankly, not very "sexy".

The best strategy to follow is a common sense approach to SEO: developing standards for their website that all pages must comply. If you do this, and enforce it, it can expand to some of the other "niche" aspect of SEO.

Here is a sample list of SEO rules to enforce on its website:

1. Write descriptive HTML page titles that really describes the page you are on (in 255 characters or less)

2. Enter a short phrase that actually describes the page you are on (in 255 characters or less)

3. Write content of the page that focuses on

4. Enter descriptive ALT text for all images that describes the concept of the picture shows and never use images for text

5. Build all the pages to meet current web standards observed by the World Wide Web Consortium (W3C)

Only once your web pages comply with the above rules must begin more advanced SEO techniques like keyword, 301, link building (getting more links to your site), RSS feeds, blogs, SEO and specific metrics and tracking.


4. Leveraging pay per click advertising

Pay per click advertising helps you get more traffic from search engines by advertising on search engines. You choose the terms that people search. You bid a price per click on your ad that you are willing to pay. Your ads appear when someone searches on that term, and if you're lucky, they click on your ad and come to your website.

Therefore, pay per click advertising really boils down to three components:

1. Keywords choose to advertise on (ie, target keywords)

2. Determining what to bid for the target keywords

3. Writing copy for ads that appear when people search

Choose keywords has to do with knowing what terms to their customers, clients, etc. are used in the search for your product or service. There are several tools to help you generate ideas. The best tools also check to see how many searches per month are your target keywords. Usually, you find keywords that generate a large number of searches each month, but they are sufficiently specific to your business. For example, a company that sells Keen high performance outdoor sandal, it is probably best offer presented in "sandals acute" and "sandals", which could include the pursuit of all-inclusive resort sandals.

Determining what to bid for keywords can be a highly scientific process, sometimes managed by complex software and several key indicators. To keep it simple, let a tool like Google AdWords Traffic Estimator to recommend an offer at first. Start there, and start small. Your best bet is to lock-in a low daily budget limit until you feel comfortable with the impressions of your ads get, the flow of traffic to your website ads, and what those people do when they come to your site web.

Writing ad copy is reduced to writing a headline that people click, and create compelling copy under the headline link / to get people to click.

Headlines are the best set to follow what they do the covers of magazines: focus on getting attention through flashy, short sentences. The use of words as the best.

Copy of the effective proclamation under the title / link is really about strengthening the term (s) search. This means using keywords in your ad text, and from the copy with an action verb.

Following this approach, you can create or evaluate your search engine marketing strategy, focus on what matters most to implement its plans, and more effectively achieve its objectives.

Nice write up

Quote from: almoner on 2011-11-01 04:15
Nice write up

That is essence of AfricaTopForum to educate, learn and discuss.

A good insight in to SEO. I would add -  do more value to content and posting quality. Importance of SMO should be considered while laying out the SEO plan.

Content is important but quality content is the kind, as one great article/video/file is enough to bring millions of visitors to your website/page.
So quality content is the kind.