Do you know exactly why people do not seem eager to buy your product? Ever wonder why your competitors make more sales, despite having a terrible product to offer? Worse, why people do not even bother to live their email address in your opt-in form and subscribe to her free newsletter?

You can ask people just do not feel interested in buying your product or maybe your price is too high. Or you've finally realized that their product is a lot of junk and decided to find another product to sell.

You have to stop what you're doing and think for a moment. Not that your product is at fault. Sometimes your own sales letter that is killing your business. You've written some words that people do not even want to hear and frightening one. Study has shown with these words will decrease your sales by up to 75%.

So what exactly are the bad words you should never say in your newsletter?

1) Purchase - This specifically asking people to take out your wallet and spend some money. Bare in mind, most people surf the Internet looking for some information for free and sometimes need more time before considering the purchase of your product. Whatever business you are doing, using this word alone can destroy your business in split second. Instead of using "buy" the word and change it to "claim" or "invest." Ask yourself which one sounds better, "Buy this incredible product" or "Is this your wonderful product."

2) Learn - This will remind people back in the old days when they have to study and learn in the first or second degree. Nobody wants to squeeze the brain and learn something new on the Internet. Information on the Internet is too large. Today, people want information fast and do not have time to learn. Instead of using the word "learning" is better to use the word "discover." We are now somewhere. This word sounds much better, "Discover 10 tips to improve your golf swing."

3) Tell - You do not have to use this word to explain the benefits of your product. People will not hear you if you do not recognize. Study of these words carefully, "Let me tell you the secrets of becoming a millionaire" or "Let me reveal the secrets of becoming a millionaire." What do you think will make people read your newsletter?

4) things - the use of this term will not make your sales letter sound amazing. This makes the sales letter very boring to read. This will make people lose confidence in all that we have offered to them. Instead of using "stuff" of the word, keep in mind to check on the "advice", "tricks" or "technical." "Get these great techniques immediately 5 'is much better than" Get these 5 things much better immediately. "

5) Grants - This word is what most vendors used to describe how great the product. Changing it to "insider secrets" no doubt this will give people a need to act immediately. Consider these two words, "Click here to download the 7 food" or "Click here to download the 7 secrets of amazing." What would you like to click?

If you can avoid this 5 bad words, will definitely increase sales through the roof. Do not neglect the power of these words. Now is the time for you to check all your sales letter and change (if any) immediately. You will be amazed at the results.