As the costs of PPC campaigns are increasing, Internet marketers are even under pressure for positive results. The PPC campaigns depends on the following factors:

- The printing rate
- Ad position
- Click Through Rate (CTR)
- Conversion rate

Finding the right balance between speed of printing, ad position and click the starting point for the success of PPC advertising. Before exploring tips to help better realize his campaign, he quickly added the concept of how Google displays ads in sponsored results:

* The daily budget controls the frequency of ad display

The frequency is expressed by the number of impressions. If your daily budget is not high enough, your ad may not show all the time (which means you do not have enough impressions per day).

* Ad position depends on the number of classification

The higher the rating number, the higher your ad position on the page. The index number is calculated on the basis of the following formula:

Range = Number of CPC (cost per click) x CTR (click through rate) x (quality of the ad)

Now we are ready to explore what practices are more likely to help improve the performance of PPC campaigns:

1 / Improve Ad Delivery

If your ad is not displayed each time searches are performed under your keyword, it may be a sign that your daily budget is not enough. As we now know, how frequent their ad display is controlled by the daily budget. If you want your ad to appear more frequently, not to increase your daily budget to get maximum exposure for your ad.

Normally, you have 50% margin of your daily budget. For example, if your desired budget every day is $ 10.00 per day, you can set your daily budget actual Google at $ 15. 00 per day, because their real spending is based on its clickthrough rate, setting the highest daily budget will allow your ad to get more exposure, but actual spending may still be in the desired range daily budget.

However, be sure to check daily advertising costs, and if they are getting too high, the budget decrease in the level of security.

2 / To improve the delivery of ads by keywords

Each campaign can have one or more adroups. An ad group is a group of keywords and ads that appear when those keywords are searched on Google. You may have experienced a situation in which only some key words in the entire ad group trigger your ad. The explanation is again behind the daily budget that controls a number of impressions for your campaign. These prints are distributed to the individual ad groups and more between individual keywords. Therefore, it can happen that some keywords in a given ad group has more impressions than the other, ie certain keywords trigger your ad more frequently than others.

If you want to improve the delivery of ads to specific keywords, you can consider splitting the keywords and the creation of a new campaign for keywords with low impressions. This should improve the frequency with which they trigger your ad.

3 / Optimize your ad groups

As mentioned above, each campaign has one or more adroups share impressions of the whole campaign. Often, the impressions are not divided equally between ad groups. Therefore, it may be that some groups have more ad impressions your ad (s) more often than others. It is a very similar scenario as with the keywords that described above.

To improve the performance of your ad groups, low performance, you can consider creating a new campaign for them to increase the frequency with witch to show your ad on Google.

4 / Analysis of clicks

Make sure the clicks are made under specific keywords, targeted. If you are getting lots of clicks from non-specific keywords, consider reducing your maximum CPC and / or position of the ad in order to improve their ROI. Similarly, it can raise rates for specific keywords that are performing well.

5 / Optimize Your Ads

Make sure you bid on specific keywords, write compelling ads and link to relevant content on your website. The keywords you choose the market segment and its desired target. If not chosen wisely, the market will end badly directed and spend your advertising budget. The announcement to create needs to attract the attention of potential customers. It is necessary to communicate their unique selling feature - in other words, what makes your product or service different from others and why a visitor should visit your site. Be specific about your offer and include call to action. Finally, online visitors for the content of your website where you can access more information on the proposed bid. The landing page should also indicate clearly what is the natural next step to do - buy your product, download the white paper, register for a free trial, etc.

PPC management requires hard work and testing, but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.