The success of your campaign email marketing is often based on a set of complex factors. However, several of these problems can be proactively managed to ensure an optimal response. In developing your next email campaign, consider the following guidelines.

1. Your list.
Undoubtedly one of the most important aspects of any marketing campaign email list is directly correlated with success. The names of the past? They agreed that market? They have shown interest in the products or services similar to yours? Make sure you are using a house list (names you collected on your own) or have been shopping for a reputable broker.

2. Your subject line.
Getting a user opens the message is as important a marketing campaign via email. The best way to determine the subject line that works best is to break your emails into three groups at random but equal. Measure the response to each email and use the highest production and control. In the follow-up emails, try to beat the response rate of email control.

3. Your sender information.
What information appears on the identity of the sender of an e-mail? Your prospects will not recognize it? Want to know about you? Many times, emails are deleted without being opened due to an indiscernible sender name. Your sender name should be short and easy to understand.

4. Track your results.
Follow-up to determine who opened the message and click a link or several links in your email. In determining what worked and what did not, you can replicate the success in the following email. As described above, monitoring is especially important when testing subject lines, embedded links, and other direct response vehicles.

5. Make sure your method of floor is in place and working.
The CAN-SPAM Act of 2003 requires that all email messages contain clear instructions on how to unsubscribe from subsequent shipments. Provide a mechanism to unsubscribe those who receive your email to send an email and express their desire to opt out of receiving further emails from you or your company. If the recipient does not want to hear from you is in your best interest to remove them from the list.

6. His images are the references and you've used alt tags on images.
Incorrectly refer to the images displayed can cause broken when sending the message - the dreaded red X to ensure that the image is referenced correctly, you must appear as, img src = "http://www.yourdomain.com. ... " rather than, img src = "/ images / image.jpg". Alt tags are another important part of your images. The new security features in almost every email client these days disables images automatically. Having alt tags in place allow the reader to identify the image and determine if it is safe to enable.

7. Test, test, test!
No matter what your involvement with email marketing becomes essential that follow the guidelines above to get good results. Moreover, the key is to test, test, test! After each email campaign, measure opens, clicks and purchases. Document the date, time, list the subject and content used to produce the results. Refer to the documentation before next season.

Email not have to be a complex form of marketing. There are many best practices you can follow some simple rules and ensuring effective delivery, open and conversion. By following the simple rules presented in this article, you will not only deliver and effective email campaign, you will discover a consistent method for generating revenue for your business.