You have created a web site. Wonderful! The next question is: Once the attention of a visitor, how can you bring back?



Of course, not all visitors want to return, but rather customers and potential customers. Articles and other content published on your website must be relevant, interesting and well written. Unique content will give your site a better chance of getting targeted visitors through search engines.



Here are seven ways to keep customers coming back to your website:




1. Special short-term run. Internet users love a bargain, and sales are a sure way to capture attention. Use short sales periods to motivate people to act - giving them three months to take a decision only help prevent the decision to buy. Let users know that the items offered are always changing to encourage them to visit your site regularly. And be creative with their specialties. For example, consider giving a gift rather than simply reduce the price.



2. Get your site today. Internet users often look online to learn more about topics of interest in the news. Create a link between your company and a hot story can be a great way to attract visitors to your site. This is a common tactic used by public relations firms for coverage of the media, and could work equally well for you.



3. Update information regularly. Why would a user want to return to a site that rarely changes? Keep your information updated daily sends a message to visitors that your company is current and serious about doing business.



4. Hold a competition. This is a great way to get visitors excited about your website and what you do. Consider asking users for feedback, so that can be used as a tool for market research. The awards need not be extravagant, but should be fun and appropriate for your target market.



5. Send an e-mail newsletter. This popular promotional tactic is effective. Do not expect to build a list of thousands of subscribers, but focus instead on building a high quality list of target readers. When sending a newsletter, keep it short and informative. The promotions are expected, but do not overdo it.



6.Join niche e-mail groups. If you have the time to participate in a targeted email list is a great way to connect with potential customers and keep reminding them about your business. Participation in a group works best when your company services a niche market. For example, the owner of a pet store might join a mailing list for pet owners. By participating as an expert, the storeowner is able to promote your business to a community of potential customers.



7. Know your customers. Understanding the needs and goals of its clients is the best way to ensure that your marketing efforts are effective. Statistics and tracking reports will help you gauge the interest of visitors to your website. Usage Statistics Web Site will help you understand how people come to your site, and what they do once they have arrived. Are they finding what they want, or certain pages on your site that will be shot? It was the contest was run successfully? This knowledge will help you hone your online marketing efforts.