Who do you think you are talking about?

Before sitting down to write your sales letter by email `ve got to determine exactly who your audience is. This is a master key to obtaining results of email marketing.

Ask yourself these questions:

- What do you think your prospects / clients?
- What frustrates potential customers / clients?
- Who else is selling something to you?
- Why are your potential clients / customers you think?
- Why prospects / customers to respond to you instead of someone else?
- What kind of appeal of your target market respond?


=> Step # 2 - A big issue is the object

Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interests "engine" accelerated?

Its subject is the key.

There are four types of e-mail formS can be used as a guide in developing your e-mail. Each has a different psychological appeal that works like magic on consumers. Here are some examples:

- State a powerful benefit - "Empowerism satisfies his need for guidance"

- Chop the curious - "Empowerism has discovered the secrets of success"

- Enter your subject line with a news angle - "spear Empowerism RSVP For those who want to double your money fast!"

- Provide immediate gratification - "With Empowerism RSVP, you can start spinning the wheels of money before the sun sets tonight"

Here `s an important" job ": Write at least 25 subject lines before deciding which to use. Take the two best and test them against each other in their marketing campaign. (Save the "losers" to be used for other purposes or to fix later.)


=> Step # 3 - WHAT `S in it for them?

Sit down and write all the benefits your product imaginable. Don `t know the difference between features and benefits? Features product description, benefits will describe the results of using the product. Characteristics of the appeal to logic ... the rationale for the thrill ... emotion drives sales (see below).

Here `s the golden rule for benefits, ask yourself" What can my product or service do for my client? "Then you start writing your letter in which the reader what` S in it for them. Tell them how much better life will be for them after you buy. Tell them how much better you `ll feel. Tell them how their peers respect them more.


=> Step # 4 - an emotional appeal

When the promotion of anything to anyone, remember that purchasing decisions based on emotion and later backed by logic. Before writing a word, to determine what emotional hot buttons to push you need to "reactivate" their perspective.

Sale of health supplements? Go to the "fear of disease" button with "a natural way to save sight." Sale of bumper stickers? Hit the "anger" with the button: "That the president what he thinks of his policies." Other buttons are: curiosity, greed, ego, vanity, hope, and / or fear of scarcity or security.


=> Step # 5 - A name you can trust

To convince people to buy your product or service, you must make them believe that their offer is credible and that you (or your product) as promised.

How is that? Here are three ways you can build credibility with the readers of your sales letter:

- Provide testimonials.
- Include letters of support from authority figures in their industry
- Make your offer and promises sincere and credible.


=> Step # 6 - WARRANTY

Today, trying to sell without any collateral is a basket case. You `ve got one. And the stronger your guarantee, the better your answer will be. And, believe it or not, although most people will not ask for a refund, you `ll trust his offer knowing that you stand behind him.

You can offer 24 hours, 30 days, 60 days, 90 days, or even a full year. And here `s an interesting fact: The longer the period of time, unless you` ll return! It `s human nature to procrastinate, so someone else thinks he has time to get a refund, plus` ll put it off or forget about a full refund.


=> Step # 7 - Don `t forget to ask

It happens all the time. Someone makes a great sales presentation and then doesn `t close the deal because he / she clearly didn` t ask for the order or made the process simple and not confusing.

- From the Research Department: Statistics show that the order must be ordered at least three times to close substantial sales. (Some studies put the number at 7!)

If possible, offer several ways for your prospects to - consumers love choice. They are told: "You are speaking directly to me and meet my unique needs." If only provide an order form, make clear how and how easy it is. Describes in detail and ask for the order. Then ask again.


=> Step # 8 - The Eyes Have It

It `sa well known fact: large blocks of copy are intimidating and often send people running for the hills or at least the Delete button.

The solution? Breaking paragraphs into two to four sentences. Use several sections along the letter by email. And use asterisks, dashes and ellipses (...) to give your back more rhythm. The cartoons are great flashy - use them when appropriate.