I do not know everything, and if I learned one thing about doing business on the Internet is what is learned more than I do not know. However, I have been doing business online since 1999 and I managed to carve out a successful venture for me with multiple revenue streams. The largest percentage of my marketing efforts and promotion is done through a simple method-Ezine Advertising.

These are the eight important lessons I've learned about ezine advertising and marketing success:

A common mistake many advertisers make is to try to do too much, or rather sell too, in an announcement. Sure you have a lot of great products, but you can not sell them all in a few lines-at least not individually. Instead of focusing on the benefit of your customers can get all of their products and promote it! People are much more likely to click on a link that will benefit them a link that promises to sell something.

For example, "Help your child reach their full potential" instead of "Try a lot of reading, writing, math, shapes and colors programs"

More importantly, tell the customer "what your product or service will do for him."

It is important that you identify your unique selling proposition before you begin your advertising program. This will determine which Ezines (or markets) that objective and what to include in the ad text. Who will be interested in your product and why? What benefits does the product offer?

Do not go selling your ad! You are at a disadvantage because they do not make a list of benefits of all their products, "wonderful in the space allowed. Furthermore, it is only a small percentage of any Ezine audience that is willing to buy your product at the exact moment they see your ad. Yes, maybe I should be, but most people today live in the moment and if this is not the time to buy, then you will not buy, at the end of the story.

But it need not be the end of the story. If you are going to sell its consumer soft focus lens is much more likely to click on the link and then have the opportunity to go to the hard sell, again and again!

Here's an example. I am selling a product called the power packet preschool preparation. This is an educational CD for preschoolers. Now I could go to the hard sell in my class and I would make some sales, but a lot of people actually be interested not even look at my site and product. However, I have chosen to go the soft sell approach. Instead of selling my product in my ads, my ads offer two FREE items. I offer a free newsletter (Preschoolers Learn more) that offers advice on preparing preschoolers for kindergarten. This is my target market for my product. People who subscribe also receive a free book ABC-123 coloring. Why is the parent of a preschooler subscribe, right?

But what's in it for me as a businessperson? A lot! Think about it. Now I have the contact information provided freely by my target market. Now you can regularly email them information about my product. I am sure that you buy over time, because my product provides a solution to something that affects them or has not been signed in the first place!

Another common mistake is to not give your advertising campaign enough time to work.

Studies show it takes prospects an average of seven exposures to your promotion before you take the bait. Even after you've clicked the visitors of your site may need to visit your site three times before you buy. So be sure to keep that offer in front of them. That means that you can afford to take long-term package versus an announcement once.

People run through their emails rapidly and delete things you wish you had not. Make your dream come true! Give them a second chance at third, fourth. The formula is - when you are sick and tired of it, the public is starting to listen.

Just because you have purchased advertising space does not mean you have to use every pixel or character of space. Short lines, peppy that do not use all available spaces are more effective. Think of the reader scan the page or screen. What will attract attention and make them stop scanning and read? White space is your friend so do not squander. They use it to set off your important message.

Be sure to apply the same principle to URLs and email addresses too. Nothing can make an ad look more cluttered than giant web addresses of a complex string of numbers and letters. If you must use an address like that (perhaps for your affiliate, for example), then it may be advisable to use a redirect. There are many free services out there (http://snipurl. com for exmple) although perhaps it might be a good idea to use a page on your own web page with a redirect programmed

USE YOUR HEAD

The title is the most important part of your ad. This is usually the line that determines if the reader stops grazing or jump forward.

Some proven headline formulas include:

1. I ask the reader a question: "Are you worried about the presentation of his
tax return this year? "
2. Tell the reader how to do something: "How to buy a
car without a lemon. "
3. A testimony: "Big Al .. saved me $ 200 last month, thanks, Cindy Lou in Paducah, Kentucky"
4. Make a command. In turn, the most important benefit in a command
headline. "Stop running for life." "Make more money this month." "Feel better about yourself."
5. Important news makes a good headline. "Max Electronics just went international!"
6. Start the clock: "Buyers who act before midnight Tuesday will save an extra $ 50!"
7. Give the reader something free: "What, free for the first 100 visitors!"


Determine your budget

One of the hardest things to decide for any business person is the amount of money to spend on promotion. There really is no simple way to determine the answer. How much is a client for you? That tells you a lot about how much you can afford to spend on advertising.

The simple formula to calculate the net value of a visitor: net profit divided by the conversion rate.

First, what is your net profit average sale? Let's say $ 10 to make it easy. (Hey, I'm an English teacher, I have to keep it simple!)

And then consider what your conversion rate is that visitors become customers. Let's say one of the visitors of the 50 becomes a customer. (This makes your conversion rate of 50 or 50 clients need to make a sale)

In this example, a visitor is worth $ 0.50 a. ($ 10 divided by 50)

So if you spend $ 100 on an advertising campaign that attracts 1000 visitors, then won $ 400 in that campaign.

Set Realistic Goals

This problem is really in control. Yes, if you can control the things you would have a high sell through but not always going to happen. In fact, for most advertisers will not happen. However, if your goal is to attract customers, then it is much more likely to match its target, or even exceed it. At the end of a customer is worth much more than a sale because a customer can make many sales in the coming years, sales were fairly easy to get.

As frustrating as it is, advertising is usually long-term benefits against short term. Your ad only serves as a decoy to attract people into your website or promoting long term. Once you've thrown in then you need to sell. Therefore, it is not fair to judge an advertising campaign on the sale simple.

The success of an advertising campaign should be measured by only one or two elements: first, how many people follow up on his offer (click-through rate) and second, how many of those visitors who were able to convert into customers (conversion rate).

Over time you will be able to judge the weak link in the chain of creation existing customer and work to fix it.

Low percentage of clicks? Then it is likely that its offer. You are not giving readers enough incentive to keep going. What's in it for them to click on your offer? Remember you are selling the benefits!

Low exchange rate? Then perhaps they are not attracting the right kind of visitors. Target their incentives (free supply, for example) to match your target audience. See the example in the soft sell.

Social media marketing is one of the best ways of marketing your website. You can advertise on social websites like twitter, facebook, orkut, etc. ..Search engine optimization is a technique that will help promote your site. For you must know about the different SEO techniques.

Quote from: carolynccourtney on 2011-11-19 07:30
Social media marketing is one of the best ways of marketing your website. You can advertise on social websites like twitter, facebook, orkut, etc. ..Search engine optimization is a technique that will help promote your site. For you must know about the different SEO techniques.

Social website is trend now, search engine is everyday becoming bigger industry.