People unconsciously ignore ads, not because they are not interested in the products or services offered, but a natural instinct to focus on the material they are reading and block "distractions." Remember, they are on the web to find information. That may be a particular song you want to download an article about your favorite celebrity, or a chicken recipe you can cook for dinner. Are focusing on this issue, and their minds are quickly filter what appears to be an intruder in that search. This includes the background noise in the room who are operating in, and the visual noise of the website.
The ads are said to be "noise" and ironically, the biggest (and most obvious) the announcement, the more likely it will be ignored. This seems to go against every instinct largest advertising should be better, right? It can operate on a highway, when a billboard ahead will recover well if you see it or not, but on the Internet, only there are too many ads. As a gut reaction, the eye jumps about anything that resembles the flags of "traditional" advertising, regardless of the text contained in them. So if you look at the studies, 468 x 60 ads and ads 728 x 90, you may receive the lower rate of clicks.
But the challenge of Adsense is to make people read the ad and click on it. How is that if the brain automatically rule out your message as "junk"? Simple: by not sound like an ad, and then inserted at the point where people would be more interested in what you say. So no single Web site visitors that counts, but see it as a valid solution (or at least one possible solution) to a pressing problem.
The Color of Money
The traditional principles of graphic design will tell you to use bright, contrasting colors to draw the attention of someone (also called "neon light sign" phenomenon). But for Adsense, you get better results when they take the subtle approach and merge into the page you are. Instead of looking for an ad, considered as a valid editorial content, as it is informative, useful and credible as the article you are reading.
That's why at the bottom of ad and border colors should be the same color as the web page that is. If your site is white, your ad is supposed to color, if it's blue, then you know what shade selection. This is not clever, is the psychology of the reader. Advertisers in magazines have been doing for years, not to copy the color, but the source of the pages of the magazine. Readers are then more likely to continue reading the text of the ad instead of jumping on him because he is "not part of the page." By the time they realize it's an ad, you are intrigued by the benefits offered (and if not, at least you know much more than it would have made had the advertisement had been fired). Applying this principle to their sense of the ad, you get better results.
Another trick: Use the standard blue color for your links, but the advertiser's URL (the domain name then the ad text) in a very discreet color and size. Combine this trick with what the rest of the contents of its website a nontraditional color is not as remarkable as the blue (eg dark green), and has a more subtle way of calling attention to the Adsense links . Readers will shift to the link, thinking that it is a neutral and objective way to find more information and click. And you know what that means for Adsense income.
Location, Location, Location
As they say in business, location is the secret of success: to be where the market needs (and in this case, read). For example, avoid placing ads on the left or right edge of the page: people do not bother looking, because WebText flow is from top to bottom. Unless an element of photos or other graphics draws the eyes to one side, there is no reason to look beyond the margins. In addition, Internet users are conditioned to search for content in the center, which also has to be at the center is considered "valid content."
This rule is particularly true for people who have a very specific question or concern and found the page by typing keywords into a search engine. They are not interested in anything outside of that consultation. To get their attention, place an ad rectangular over its contents (for example, the middle column above), but below the title. Then select a message that has to do with the keywords that were used probably. For example, if it is a web site about "widgets", and article reviews on the latest "blue widgets", then the sort of ads on "Find Players cheap now" would have a high CTR.
Why put the meaning of ads under the title of the job effectively? Because there is an immediate association with the content. The title of his website a summary of the issue or concern, the text presents it, and sense of listing is inserted into these two very important elements. You do not get this kind of click through if you put above the title, which is seen as literally "out" of the item and, therefore, irrelevant or secondary.
Since Google allows you to three ad units, where to put the other two? At the end of the content, preferably above the author box. This comes to education, and the reader perhaps a little more cynical, who had preferred to read about it and you're ready to make an intelligent decision, informed about products or services to buy. You can place an ad in the third if you have a small article or worried about cluttering the site. Otherwise, put it in the content, the capture of visitors that can be quickly bored with the item and can not reach the end of it, and is willing to "click" on the site (and hopefully to advertisers).
Topic: Adsense That Works (Read 1137 times)
