This is a series of articles on marketing and advertising. There are different ways to reach an audience of millions of people around the world. In this series will show you how to implement cost effective strategies in their marketing career.

It has been said that "what matters is not what sells, but how to promote it." Therefore, the secret of success in establishing marketing techniques. It is therefore very important for business owners to develop skills to increase sales of their products.

One of the most important skills you must have is the ability to reach large numbers of people quickly. For this you need to realize how powerful the media is one way that can dramatically increase your income.


- Pay per click advertising -

This particular strategy won 't bring millions of customers, but I have included it here anyway, because I know a lot of people use it to advertise their products on the Internet and gives positive results.

What is this? Well, here we go ...

sophisticated search engines like Google and web directories (eg, Yahoo) have developed advertising programs that allow you to advertise a new and innovative way. If you've ever used Google or Yahoo may have already noticed some advertising messages to the right of the screen. They are called the text ads that are much more effective than banners.

Works is as follows. First you sign up with Google AdWords https: / / adwords.google.com / or Yahoo Overture http://www.content.overture.com/d/. These programs allow you to advertise on the Internet for a fixed fee. Let me explain. . .

Once you register, you will have the opportunity to customize your ads. You will be able to create anything you want: the message you give your potential customers, key words to use, the name of your ads, etc.

Next, choose the amount to pay for those keywords. For example, if you own real estate business is concerned, and want surfers seeking information related to real estate to view your ad, then make a bid on that particular keyword.

Auction starts at $ 0.05 per click goes up. You pay only when someone clicks on their ads and choose the amount to pay per click. Also decide the timing of advertising campaigns, how many clicks to get into specific time periods, etc.

You will pay the bid amount every time someone clicks on your ad. If you bid $ 0.05 per click and run and advertising campaign with $ 30.00 can then receive 20 clicks per day for thirty days. In that case, would be the choice of spending $ 1 per day, but can also pass the total amount in a week or a day.

It depends on your preferences and what is best for you. Also note that the greatest supply, the exposure you get. If you bid too low, then your ads will not be very popular. A seller who decides to spend $ 1 per click will have better exposure than that chooses to spend only $ 0.15 per click on the same keyword. Do you get the point here? This is rather competitive.

Now, you may wonder why you refer to a technique for paid advertising when there are so many ways to advertise free on the Internet as I have described in other articles. The reason is basically that not every vendor is the same.

What can adapt, can be a waste of time or money for someone else and vice versa. Therefore, I have done many different advertising techniques used by advertisers for greater success and presented to you in this series so choose the one you like.

As you can see, this technique can increase your exposure and help you get more customers. You can read about other effective techniques to market my other items in this series.