In an e-mail campaign to your customers, members or subscribers to the mailing list is also necessary to monitor it and know when your email is read.
The "Email Marketing Use and Trends Report: H1 2004" created in the information collected on MailerMailer 70 million customers, has shown that:

1. Check email
The same day you send e-mail - This is when most of your target audience (80%) receive and read e-mail. 95% of your target audience to receive and read your email after 6 days of delivery.

2. Email Error
Sending an email can fail: when one of its subscribers changed their 's email address without your knowledge, if the message is flagged as spam or if the email server of one of its subscribers (s) fails or is offline.
A recent study showed that the error rate when sending the first 5 emails to your subscribers is 6.6%, after deleting the invalid addresses from your mailing list of the error rate down to 3.9%.
Sending an email to government institutions have a lower failure rate (2.41%), e-commerce companies (3.8%) and housing agencies (4.19%).

3. Open and view e-mail
Everyone knows and has shown that sending an email to government institutions, telecommunications companies, e-commerce companies, real estate agencies, has the highest rate of receving and reading. Most of them receive and read e-mail within 48 hours.
In addition, emails sent on Monday to take a big receving read speed compared to other days of the week.

4. Click link
The emails containing links are accessed at a rate of 4.27%.


Even if a small number of emails are sent during the weekend, which were sent on Saturday (5.11%) and was sent on Sunday (5.54%) have received and read often then thouse sent during the week. At the same time, e-mail messages with a custom theme opened and read by more people than thouse that just had custom content or thouse that are not personalized at all.

Be smart when sending emails. Create and maintain a mailing list can be a powerful tool to use when you run a website or an online business.