The use of an affiliate manager to run systems on a retainer with bonuses is a win for product owners, a victory for managers and ultimately a victory for members. Keep them happy is the only way to keep them actively selling your product or service, and in turn improve the business.
Russell Brunson knows how to handle their affiliates after having lost more than two years of work, and affiliates of 6,500 in one day, when the system crashed. He wrote what worked and what did not, started again and in less than two months was back. She is now 18 months later, has a membership list of 30,000 and is based on a six-figure amount of cash per month from their members.
So successful has been the recruitment of the subsidiaries of Russell Brunson, along with director Stu McLaren's affiliate, has developed a training program for managers of membership. Both men believe there is a shortage of experienced managers and yet they were the most important element in a marketing affiliate program effectively.
Here is a broad look at the three most important elements to be an effective manager:
1. Research Affiliate
It is important for managers to attract the best salespeople to sell products. The membership is irrelevant if the products are sold each month. 2500-3000 Stu stacks up websites that might be interested in selling the product, and then looks at which collected a large amount of quality traffic. This can be time consuming, but it formS the basis of an effective marketing plan. In the end there may be 150 to 200 sites that could be quality affiliates.
"We would fall into one or affiliates and affiliates B. There is no difference between members and affiliates to B, except that members have more traffic or more in their email lists," he said. "These are people who want to go after the first, as they will have the greatest impact on your business in a short period of time, and have the greatest influence on many people.''
2. Recruiting Affiliates
Once managers have identified as potential members who wish to pursue, you should follow. Increased quality affiliates increase sales. The secret here is to be proactive and go beyond what is expected.
"It is not difficult, just picking up the phone and call everyone on our list," said Stu McLaren. "The reason I called was because every lazy affiliate manager out there will send an email. Calling that are immediately parted affiliate systems out there. Immediately start building a relationship."
"Before calling us to do our research, what is your website? What are they selling? What kind of people who are coming to your website? Prepare promotions for them ahead of time, the lower the job they are more likely to say "yes." That's the position you want to be in.''
3. Training Affiliates
If members have a reason to sell the product, will remain active members. Other affiliate programs will create a single program, and then expect affiliates to sell again and again each month with the same material. Russell Brunson is focused on creating a reason for members to sell each month and will focus on events in the promotional material.
"We create new promotions every month. My advice is to start with the parties or events. Imagine if you created around these promotional tools for their members. You're saving them time and work and the likelihood of selling your product through the roof, "said Stu.
Topic: Affiliate Managers (Read 912 times)
