Everyone is scrambling for news about the new kids on the net - AdWords and AdSense that is. You have to hand it to Google. They have really outdone themselves this time.

AdWords is Google's program pay per click advertising. AdWords is similar to other programs pay per click advertising, but the other side of the coin, AdSense, makes it a very powerful advertising program. I'll get to that in a moment, for now let's take a look at AdWords and how it works.

With AdWords, you can create your own advertising or you can make the design of Google, the advertising campaign team for you. When you create AdWords ads appearing on the Internet immediately. You have full control of your budget, you only pay when your ad is clicked and you can set the limits of his own diary of what they are willing to pay. There is no minimum budget or closed in the time it needs to run its campaign. You choose the keywords you want to target, so you get targeted traffic to your ads - people who are specifically looking for what he has to offer.

You can rely on Google to get quick assistance, friendly and knowledgeable when needed. In addition, you can access performance reports that keep you informed on how well your advertising is doing what they can make the necessary changes.

I know all that sounds quite similar to other programs cost per click, but now let's take a look at the other side.

AdSense ...

AdSense adds a powerful punch for the AdWords program and to provide website operators the ability to earn money with their websites by displaying advertisements from Google (the AdWords program). Thus, as AdWords advertiser, you have the advantage that web site operators are offering high quality content to browsers and because of the keywords, your ads appear on their websites to the views of people who seek their products or services.

As a Web site, you can choose the keywords in the AdSense program that are relevant to the content you provide. The keywords are based on the advertising of which is displayed on your site, things that your browser is concerned, that adds value to the information provided to visitors. When your website visitors click on an ad on Google, earning it clicks. Provide high quality, relative content is the key to making money with AdSense.

AdWords and AdSense are win-win propositions for advertisers and website operators. Advertisers get targeted traffic to your websites at minimal cost and website operators make money by having ads displayed on their websites. AdWords and AdSense are welcomed additions to the world of e-business and Internet marketing.