The power of collecting e-mail address is incredible. As I mentioned in a previous article, you can expect between 1 and 10 percent of the visitors to make a purchase on your first visit to your website (conversion rate) and between 10 and 33 percent to give your email address (the rate of subscriptions). Often, visitors had no intention to buy any product, but were after information on the subject. Studies show that it often takes 7 communications before a customer buys a product. Believe me, after selling websites is very rare to get a 'yes' on the first visit. Web sites can be very complex so maybe not the best example, but people need more information and confidence before you are ready to buy.

We need to offer customers an amazing product that just can not say no to that they give us your email. Often people have no intention to deliver your email address, but a carefully planned report or mini-course that is delivered immediately to them is often enough incentive for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is, a database that stores the names and email addresses and can send pre-programmed e-mail addresses to recipients. These can be customized and sent at once, 1 day, 5 days, anywhere up to 10 years after the initial email was collected. Very powerful and effective. Autoresponders of others who sit on a separate server are the most effective and can generate your own registration form to place on your website.

You can also send an email to your database at any time. Here is an example of the power of a database of email. Say attract 200 visitors each day (easily possible) and have a registration fee of 15%, so that the 30 email addresses per day, and after a year you have 10 950. If a promotion mailout for a course that has been created that costs $ 97 and only 3% of the signs of your list (quite reasonable), which is an income of $ 31 864.50 just a mailout. This benefit is achieved in a few days and a great example of the power of a mailing list and a value-added product. So be sure to ask for the email address. Our goal is to add value to our customers we have to find out what information will be useful to them and it is available. The easiest way to do this is through email.
      

Really? Informative though

I agree with Perfect, email helps marketer or business owner to continue relationship with clients or customers.