Link Building is vital for proper placement on any search engine and most website owners are unaware of it or understand how it really works.

Apart from a good keyword research and meta tags right, linking the building is absolutely essential to the success of any website and is an ongoing process, so be sure to put some time aside for this on a weekly basis or pay someone with experience do it for you.

Without it your website will certainly get no traffic.

There are 4 different types of linkage involved and each is as important as the other.

If done correctly, it will certainly give you a good ranking in search engines.

They are:

Reciprocal Links
Ida Links
Multipoint Links
Directory listings
Reciprocal linking

In short - it is a link from your site to another and link back to you. A bit of advice here is to only link to sites that are relevant to yours. ie - If you are selling cars - links to Internet sites of car, a link to a health website really make any justice, and believe me I've seen hundreds of web site owners make this mistake.

The important thing here is not the number of links you have, but the quality and relevance of the site is linking back. Be selective and take a good look at other sites link to the page you want to link. It's really not good if this site car you want to link has 40 reciprocal links online pharmacies.

How to do this:

1. Pay an SEO company to do it for you. (Recommended - but can be quite expensive)

2. Buy them

3. Link exchange sites.

4. Search for them on their own


Important: Do not add a lot of reciprocal links quickly, build gradually otherwise be penalized by search engines, as will be seen as unnatural. A good way to start is no more than 10 to 20 in a month. As the site grows you can start adding more.

One way links

This is what the search engines call a natural link, and these links are given a range much better than a reciprocal link. The easiest way is to write articles about what they are selling and then submit to article directories with a link to your website.

Website owners are always looking for content for their sites and article directories are the easiest way for them with content, without them having to write your own. There are hundreds of these directories at all and the more will be presented to the fastest increase your one way links. It also requires less time to get reciprocal links and much better results.

Multipoint Links

To do this effectively, it takes at least 3 to 4 web sites involved in this. It is also seen as a natural link for the search engines and can be very difficult to do if you only have a website. Although it can be done. You just have to find three other sites that are interested.

How it works is as follows:

You link to Site B, Site B links to Site C, Site C links to Site D and Site D links with you. In this way all the sites get a link with any of them to create a reciprocal link.

Directory listings

This is also seen as a natural link as most directories do not require a link back. It's simple and all you need do is submit your site to as many directories as possible. There are thousands of them on the internet, so all that is required is a bit of time and hard work. If you make your goal to submit to one per day, the process will not become a bore.

Good luck.