Optimizing any web page involves both on page and page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, page optimization is all about building links to the website from other web pages and other websites. The algorithms of major search engines' ranking have put great importance on links is not possible to achieve some high-level keywords based solely on competition.

Links

There are two basic types of links used in websites. One of them is the navigation link that binds the pages of a site. The other is the hypertext link offering material in parentheses, footnotes, digressions, or parallel themes that can be used to provide information relevant to the main content of the page. Both types of links however, can be harmful or problematic in the overall design of the site when not used in proper context.

The links can distract especially if a paragraph or text is filled with invitations to readers to go to other pages or sites. This jeopardizes the smooth flow of content and readers skip a page or site to another. The context of the full information can be altered as readers are in a territory without a relationship without the benefit of any introduction or adequate explanation.

The main purpose of links is the reinforcement of an author's original message by providing a variety of related materials. Links should be geared towards pointing to other resources within the site using related texts or visual. A reader must be acutely aware when you leave one and enter another site through a link.

has good hypertext link to stay in touch for a site with your readers. A single link usually works within a single browser window where it disappears replaced the original content of the linked page. This can be avoided by adding the TARGET = "main" argument to link tags. Through this, the linked page appears in a new browser window in front of the original that allows the reader to access the new material without losing eye contact with the original site. The use of frames is another way to maintain narrative and design context. The frames can be used to divide the browser screen between site navigation and the equipment is to be carried out.

Web site navigation links can be provided through text links, JavaScript links, PHP links or graphical links. plain text links are easier to implement and its use is recommended, even if other types of bonds are being used as a main navigation structure. All search engines are able to follow even though it may be very difficult to maintain web sites with more than 50 pages. Providing care web site design can address the problems associated with it. JavaScript navigation is used to build complex drop down menus for large web sites. Offers the advantage of a change process almost effortless once performed, but requires more knowledge and experience to implement. However, this type of link is not followed by search engines thus the reference pages of these links will not be indexed without some other form of navigation provided.

The link in relation to usability

Usability is the ability to learn successfully and with confidence or complete a task with a reasonable amount of comfort that provides the end user. Usability in the eyes of a web designer or developer of applications is being able to design and build websites that can be understood and easy to use in carrying out a task. Is essentially to meet the needs of customers and anticipating their needs to help them achieve their goal through a website that is faithful to its goal of providing the right information or at least access to it.

A site operated to reap the benefits of conversion and customer satisfaction. A web site should be able to tell the reader what it is, what products or services offered and what measures are being adopted procedures to gain the trust of customers. More importantly, should be able to meet the needs of humans and search engines. Both are intended to include a website, know how to get to the page corresponding to the side and be able to find all important links. The information structure of a website should be interpreted in a way that improves the speed and understanding of it.

SEO's priority is to make clients' websites in search engines and directories, and to have been good enough to be found by end users. Marketing and use of the hand should come to the site owner is not only key points in the search engines, but also customer conversion. The ultimate challenge for any web developer should be able to build the ultimate site for people and not for search engines only.

A link has two ends - the source anchor and destination. The link time however, usually refers to the source anchor, while the destination anchor is called the link target. The aim of the common connection is a URL (Uniform Resource Locator) used on the World Wide Web which can refer to a document as a web page, other remedies or a position in a web page that is achieved through a HTML element.

Hyperlinks are usually displayed in a web browser, for some distinctly like a different color font, or style. Using a mouse cursor changes to a hand motif may also indicate a link in a graphical user interface. Links in most graphical browsers are displayed as blue underlined text when not cached and underlined purple text when cached.

Have the correct link in the right place at the right time and the page is the dream of any web site owner. Most pages have some sort of main navigation to access the main categories within the site. Another series of links that point to things like a privacy policy can also be seen. Many sites use secondary navigation in the pages of the sections of the site. One section, you can generate a different set of secondary navigation links that can be very useful for users and search engines. The navigation links have been in an area rich in content on a page. It is very common to see embedded links in the text in the area of ??web page content, which is very advantageous from a search engine optimization view. One of the dangers of this practice is where the connection is lost due to the natural tendency of the reader to scan the pages for lack of time. embedded links in the content should be placed in a way that can be easily seen. Having too many can make it very difficult to read the text on a page. Such limited links to the most important and outstanding bonds. The remaining links can be placed in other critical areas of the page.