It has happened. You searched something on Google and several promising results appear. Click on a link, but when you get to the site all you see are a few ads and nothing even remotely close to what you've searched. So back to the search results and try again, it just happens again and again until we finally found a page with some decent content ... or sets the frustration and you give up all together.

Why is this happening? Why Google in this day and age can not give you the results you're looking for? A large part of the answer is the growing number of made for AdSense (MFA) sites on the web today. MFA sites are designed with the sole purpose of getting you to click a Google AdSense ad.

Set Made for AdSense

A site is made for AdSense if its sole purpose is to get users to click on AdSense ads. Their owners have no intention of users to learn the content or participate in a community. All I want is to click on an ad. A site is not made for AdSense if your primary goal is to provide unique content and the site owner decides to keep its content free of advertising that shows AdSense or otherwise. This has been happening for years - television, newspapers and magazines with ads generate income. The difference is that ads to complement the content of the show or article. The same applies to the web. If you have a news site or a forum, place ads on your site does not become a made for AdSense site.

Why do people make MFA sites?

The thing with MFA sites is that they work. The vast majority of the population has no idea what Google Adsense is and does not understand that Google and the site owner make money when you click on an ad. By placing these ads in places that people tend to focus on (Google gives you examples of sites that give rise to the highest click through), it is inevitable that a certain percentage of visitors click on ads - whether intentionally or not.

Owners of sites that anywhere from five cents to several dollars per click (the revenue is shared between them and Google) according to the industry. Big deal right? If you convert 5% of users click and reach 10 cents per click, you only take 50 cents for every hundred visitors to your site. Well, if you make a thousand sites in the AM and everyone gets two hundred visitors a day, you are making a cool $ 1.000 / day.

AMF Smart web site owners design sites with keywords that advertisers pay more than the standard 20 cents to 30 cents. They design sites with "content" about lawyers and the cars that purchase AdWords ads that cost several dollars per click. To redo that calculation with five dollars per click instead of 10 cents and his jaw drop.

How do you get your traffic? In addition to using conventional methods of white hat SEO (as unique content and link building), many of these sites also shamelessly take advantage of keyword stuffing and cloaking - tactics that are considered unethical and are against Google's terms of service. Many of them also get their clicks unethically - either by clicking on the ads themselves or through the use of robots to click automatically. This is known as click fraud and is also against Google's terms of service.

Who gets hurt?

Some might argue that nobody is hurt by "tricking" people into clicking. Hey, do not give us any charges. No, but some advertiser. Some businesses that are pouring their hard earned money on Google Adwords to attract targeted visitors to your site. Instead, they end up paying for accidental clicks. You (the browser) also hurts getting less than optimal results. Imagine an Internet where these sites do not exist. It might actually be an opportunity to find what you're looking at the first attempt. This will save you time I'm sure you would love to have.

Google should do something about it?

each person's first thought is "Google could stop if they tried." Actually, probably not. Whichever you recruit talent, there are literally hundreds of thousands of people trying to find a work around. As Seth Jayson said recently in his article on the same subject entitled "How Google is killing the Internet" I think when a well of a few hundred Google Smarty Pants - they're getting fat stock options and gourmet meals on campus Great Goo - contrary to many thousand enterprising schemers on the Internet, the battle will be intriguing to hungry all the time. "

Google has a system to reduce click fraud and always improving their algorithm to deliver the results from sites that conceal the practice, keyword stuffing and other techniques black hat SEO. Unfortunately, probably not enough.

The biggest (and more frightening) question is whether Google wants to do something about it. For now, the chance to win a lot of money with MFA sites. Until Google starts to see a negative impact of MFA sites there's really no reason for them to rush to do anything about it. Di Yahoo! suddenly came up with a way to identify and block MFA sites and provide better search results because of this, Google can be threatened by the potential (or actual) loss rate of the search. But until that happens I would not expect Google to do much more than they are now.

What can you do?

There is no doubt that MFA sites are clogged with thousands of web pages without value. The best way to actually reduce the number of AdSense sites is probably to do something about yourself. If you advertise on Google AdWords, do not allow Google to show ads on the content network (AdSense web sites). As an Internet user, you can educate others about MFA sites and encourage them not to click on ads. It may not seem like much, but all clicks are added - ask someone who owns a site made for AdSense.