Searching online can not only be fun, but sometimes it is necessary to be truly inventive.

For those of you who have been searching online for years, you've probably adapted ways to find things quickly.

Unfortunately, when it comes to promoting your site, nothing out there is classified as a quick fix. If people say it's a quick fix, you may have a significant risk attached to it.

Your ultimate goal should be to receive some of the terms "big" search online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever get near the big dogs is to start small. Increase your search term and decrease your competition.

Here is an example of this, we will use "Marketing." Wow, what search term is a powerful, but someone's gotta do, right?

Starting today, June 1, 2004, if you search for "Marketing" will get 72.7 million results on Google. That's a tough question.

Going further, let's add "Marketing Tips", you get: 7,560,000 results.

Going a little more now, let's add "Web Marketing Tips", you'll get around: 5,760,000 results.

Let's go beyond our final search, let's add "Web Site Marketing Tips", you will get: 4,940,000 results.

Now take a good look at all the search terms, what you see in the middle?? You got that oh so powerful term called "Marketing"!

Are you starting to see the value of targeting the biggest search terms (larger means more words attached to it)? ? ?

Eventually over time, once you've done your due diligence and hard work in targeting these larger search terms, search engines will start to reward your site with much smaller and more difficult conditions to acquire.

Another way to accomplish this is to target your local market first. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing in Hamilton, Ontario."

Addressing the area where you live, you not only target your local market first, set your site for success in the futures market, which is ultimately the rest of the world!

Say I was going to remove "Ontario" from that search term, as many cities are named "Hamilton"?? Many more than you think!

So in conclusion:

Do not be afraid to work for your key phrases and set up your website for success by attacking big key phrases to increase the chances of best practice search. In the end, you receive what was then more exposure for your business!

I hope you enjoyed the article!