Imagine if John (an avid poker player) visits your website. You sell a book that helps you improve your game of poker. He is very interested in what you have to offer, but he is not ready to buy yet. He is still recovering from a long vacation and you have to pay credit card the best online poker playing.
He sees a form on your site asks if you would like more detailed information, so it fills in your name and email address. Within seconds an email is sent to John with a brief summary of the benefits offered by the book and a couple of tips that can be used immediately.
A few days later, John receives another e-mail that goes something like this:
"Hey John, I know you're very busy, especially in the holiday period comes to an end, but I just wanted to contact you to let you know we have a special that comes to 'How to win at poker manual you've always wanted. "
John has forgotten that he had been looking to buy a book like this and this email reminds him that he needs to improve his game. John adds buying the handbook of your "to do" list and go about your daily business.
A few days later, John receives another email, again, reminding him that the special is about to end alongside another juicy tip in the book. John realizes I have not much time now, and will buy your "How to win at poker" handbook.
Each email sent to John was automated. You do not have to wait until you sign up, I had to deal personally to John, nor do you have email every day.
The above example shows how a series of email messages autoresponder can be used as a powerful "hands off" marketing tool for your website.
Now, take a moment and think: "How I can use auto responders on my website?"
No, seriously. Stop and think. This simple exercise may add another source of income for your website that you did not know existed.
But I do not sell anything online!
Automatic replies can work for any business. You do not need to be selling something online so they can work. For example, suppose you have a hair salon business. Catering to young men in search of a modern and attractive hair. Part of their service includes helping you choose a hair style that enhances your facial features and offers them the praise that is after the ladies.
On its website, setting up a simple, something like: "Guys, get the hairstyle that you'll notice the free email report that shows you how.".
After John to complete the form, you receive an email with a summary of tips on the right hairstyle for men with different characteristics. He also mentions that you are an expert in this field and your salon regularly helps men go from bust to study in less than an hour.
A few days later, John receives another tip - this time as washing your hair with a different shampoo can lead to different results. John begins to see how much of an expert you are, but so much we do not just pay someone to take care of this for him. There is little time since he began to kill the poker sites. And so it was going to call and make an appointment at your salon.
What else should I know?
The content in response to your car needs to be useful. While including marketing hype purely about your products and services that can work if there is great interest, usually have to provide relevant advice and information to keep their subscribers engaged and willing to take your wallet when necessary.
You must choose to use autoresponder software that offers customization which includes the ability to deal with John by her first name, which greatly increases response rates.
Finally, you should test your automatic response. Make sure you are not caught by spam filters, make sure that subscribers are receiving this automatic reply into the order in which they are intended to be and so on.
Armed with this knowledge, you should be able to add an additional revenue stream that could cause a serious boost to their earnings. Some online businesses use this single marketing strategy as the only way to get new customers. They do it because it works!
Now they have decided how to use autoresponders for your business?
Topic: Auto Responders: The Marketers Magic Trick (Read 1294 times)
