You hear all the time about bad SEO. SEO services are offering poor value, not their promises of Internet marketing, polluting search engine results, well, a lot of bad things. But how much is ever said about bad SEO spiritual counterparts: bad SEO clients?

As an SEO, I can see things from the other side of the table. You see, despite trying to make it clear that I am a good, ethical, results-oriented, smarter marketing, White Hat SEO, I have received countless questions from potential customers bad SEO. Of course, anyone who ever cheated all the blame, and some businesses are totally innocent defrauded. But the bad SEO would be a market too small to stay in business if not for customers almost-as-bad.

The shadows of bad SEO clients

First, I want to clarify what I mean by "bad" SEO. SEO bad guys are bad because they either do unethical things to get e-marketing results, or because they consistently fail to deliver results. A good SEO delivers results and does so without trampling on the rights of others (such as automated comments to their websites or trying to get good sites indexed).

A bad SEO client, in turn, is someone who just met (albeit temporarily) with a bad SEO. Because they refuse to consider the ethical web consultants or smarter marketing strategies, which are the creation of markets for e-marketing charlatans and black hats. There are two basic types of bad SEO clients: thieves and fool - sorry, I mean, ethically challenged and challenged judge.

Ethically-Challenged SEO clients

I have received many requests asking for the services of ethics in and out. However, I have wondered about sp @ mming items of software and other Internet marketing tactics shadow a couple of times. A colleague shared this gem with me: "Have you thought only scan a book in the library and its use for web content? Or is that too high risk?" (Seriously, someone asked this.)

Of course, judging by the amount of comment sp @ m and SEO-motivated hacking on the web, there is much demand for this material.

Judge-Challenged SEO clients

A much larger group of bad SEO clients are simply those who insist on getting in the way of fraud. It's true: I'm blaming the victim. Someone who goes in search of a gold watch for $ 5 you can not mourn too long if the watch turns out to be false or hot. With SEO, there are some nuances, but the same essential idea.

The vast majority of these souls are challenged to judge individuals whose sole business is the business-in-one kit variety. However, they are also sometimes representatives of actual successful businesses. The real entrepreneurs tend to be faster so that their misconceptions go (after all, who can afford the real SEO alternatives), but not always. Let's look at some representative types of this group, directly from my own inbox (note: these are the questions of prospects not real customers).

1. Something for the (little)-Nothing Clients

In fact, I am inclined to think that these people should be in the group ethically challenged, but maybe that's just the remnant of my work ethic makes me really bad, there are two types of these clients:

* Customer ambitious but cheap: "I like to get to the top of Google for the keyword" mortgage "so you can convert more than $ 100,000 a month in revenue. I can spend up to $ 1,000."
* The Adsense-is-my-a client's business plan: you do not believe the number of queries I receive from people who are only going to make money with Adsense or other advertising on the site, do not even have a plan for getting repeat traffic, nor are they content to create synergies with SEO efforts. With the purchase of promotional services, which essentially buys advertising to make money from advertising you see that it might be a problem?

Another way to look, why do not I just create one place and keep all the benefits of my efforts? In fact, most SEO sites have their own projects, which are often monetized by Adsense. The money they could get from Adsense is a very low base prices for our services. SEO legitimate customers typically sell goods or services at a rate of profit that works with ten or more times what they could get from Adsense.

In addition to the greedy, I also see something of some less common but potential customers to be problematic SEO:

2. Clients of SEO-Starry-Eyed, "the search engine traffic is definitely the best way to get pet-sitting clients in my small town in the Himalayas."
3. The small-Knowledge-is-a dangerous client-thing: "Do not tell me about keyword research, content, anchor text link or natural strategy, I just get the PageRank (or links, keyword density , or whatever fashion is). "

4. I-Will-Not-Trust-SEO-But-I'll-Consider-It-Anyway Client: "No one can guarantee a good search ranking so this is useless.

In short, if you go to find good web consultants, SEO, you must: 1) realistic expectations, 2) a realistic budget, 3) solid information. Do not expect something for nothing, do a little reading, and is much less likely to be victims of bad SEO.