Be indexed by search engines is easy ... For your website in the SERP (search engine results page) of Google can sometimes be a bit more difficult. This article touches the three most important things to remember when designing your website for search engines.

Choose appropriate keywords
Keywords are words or combinations of words that people use in search of a website. To help people find your website, however, your site should appear in the SERP. If these words appear in your site, your site should appear somewhere in the results. When people search through Google, Google uses a ranking system to show the order of the results. One of the things that Google takes into account the keyword is relevant, therefore it is important to optimize keywords. Placing keywords in the meta-tags is not enough. Placing keywords strategically with the content of your website is vital. It is important that the text still makes sense to visitors of your website. Repeating keywords over and over again does not help at all or using text the same color as the background. The best thing to do is have a seat, your keyword research and take your time to write your content so that it makes sense to anyone reading your site and incorporate as many keywords as possible in content.

valuable inbound links are important
All help links. Some links are more valuable than others. The links are more important in Google's pages are pages with higher PR (Page Rank) and which are relevant. For an example of a website with PR 5 and is not related to your website is actually less valuable than a link on a web page with a PR 4 which is related to your website. It is important to build your inbound links slowly. It is very important to create links to your site from websites valuable than a bunch of links to websites that are just filled with links or are link farms.

Page Layout
For search engines to see the text on your web site must be able to find it. If you have text that is inside a table below, in another table, it is possible that the crawler or spider can not find it. To avoid this, it is best to avoid using tables. In many cases this is not practical. Try putting the most important text outside the table or at least not put on the table in tables, use a single table. If the crawler can not find the content, then it can be used to evaluate the ad should appear in the SERP. To give your car the best chance possible to avoid this error.

Your website is the code
Creating a clean code is not really an option but a necessity. Some designers do not remember to clean up the code on the website, if it looks good who cares right? It is important, it also prevents the messy code search engines get their content. Content is king! No? If your website has unnecessary code, get rid of it. Make sure your pages validate. To get rid of some additional code pages using external style and JavaScript external pages and just link to them. Trackers have difficulty reading JavaScript, most times you just jump on it.


Besides the aforementioned point, my five tips to "be seen in search engines, now" is to minimize the use of JavaScript, as most crawlers can not read. Make sure each image has an alt attribute. Do not use images for the navigation bar, use of text and make sure that remains the same on all pages to be consistent. Hyperlink to the pages that are lower in the hierarchy of your site from the content of the pages in the top level of the hierarchy. Use keywords in your url.